Tuesday, September 4, 2007

Is A Membership Part Of Your Online Business System?

Wouldn't it be great if your online business could easily provide you with a steady monthly income – whether you're promoting it or on vacation? With a well set up business system, you should be bringing in sales on autopilot, but there is a way to make sure your monthly income is even more automatic.

Membership sites are a fantastic way of bringing in monthly income – recurring income. In fact, there are a lot of marketers making a lot of money with membership sites. Shouldn't you be considering this business model for your online business?

How Does A Membership Site Work?

You can set up a special website that can only be visited by those who have a password. You sell them the access, and receive a monthly fee. As long as the member keeps their membership going, you'll automatically get the fee deposited in your account.

There are all kinds of scripts that run membership sites for you. In some cases, you can even pick up pre-made membership sites.

What Is In A Membership Site?

People will pay you a membership fee, if they can get access to something special. You can fill your site with great content (like informative articles, reviews, tutorial videos, interviews), services (like mentoring, coaching), or provide a place where like-minded people can get together in a well-run forum.

Pick The Right Topic For You?

Since you're going to have to put new, fresh content in your site every month, be sure it's something you're passionate about. Whether it's your hobby or your profession, if you're passionate about it, you'll always have great ideas for new content.

What? You Have More Questions?

My friend the Fireball Ian Del Carmen has put up a series of 5 mini-books -- about memberships. Grab them now (they're free) and dig in deeper..
Click Here to get your 5 FREE BOOKS.

Tuesday, August 14, 2007

Follow Up For More Sales

You've crafted a compelling salesletter and you're getting lots of sales from your online business system – but, you know you could get more. Of course you could! Most visitors to your site will not become buyers the first time. The problem is, with so many other websites vying for their attention, the chances that they'll return are very slim. How do you keep them in your sales system?

Make Your Offer More Than Once

In any marketing, your prospect has to see your offer an average of seven times before they'll become your customer. So, one visit to your website is not going to cut it. But, you're also very unlikely to get them coming back six more times.

Put a follow-up system in place and you can get in front of your prospect at least six more times – if not more. You'll vastly improve your chances of making a sale, and increase the income from your website.

Use A Free Report To Lure Them In

Offer a free report to those who don't buy from your sales page. This can be done with any number of exit pop-ups, pop-unders, or peel-backs. You want to install a system that doesn't interrupt the sales process, but makes the offer when your prospect is leaving without buying. Get these readers into your follow-up system, before they are lost forever to the infinite reaches of cyberspace.

To get the free report, your website visitors must provide you with their name and e-mail address. This puts them onto your freebie mailing list, where your autoresponder can keep in constant touch with them – via a series of e-mails.

Some Tips To Bring Them Back

In your e-mail series, give your readers some great tips. Give them a taste of the kind of high-quality information you can provide. You'll be proving your expertise and gently persuading the reader that buying your report is a good way to get the info they want.

In each e-mail, give another call to action. Tell your reader exactly how they can get more information – by clicking the link in your e-mail and ordering your report.

Exposure Leads To Sales

By creating a good series of e-mails, you'll get in front of your prospect many times and vastly increase the chances of a sale. By adding follow-up e-mail to your online business system, you'll pump up your sales and make more money.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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Wednesday, August 8, 2007

Your Sales Letter: The Most Important Component In Your Online System

To bring customers into your sales funnel and add them to your mailing list, you first need to convince them that your product is the right fit for them. This is the vital job of your tireless 24/7 salesman - your sales letter.

Your Sales Letter Has A Tough Job

Your sales letter has to perform not one, but four main functions. First, it must grab the website visitor's attention. Then, it has to get them interested in actually reading further. It's next job is to build a strong desire, before commanding the reader with a strong call to action.

Grabbing The Website Visitor's Attention

Your sales letter pulls the visitor into the sales letter with a strong headline, which shouts out a benefit for the reader. It creates curiosity in the reader and gets them to read that first paragraph.

Getting Them Interested

The beginning of your sales letter must make your reader want to read further. It must show them right away that reading further will be of benefit for them. It's got to answer the "What's in it for me?" question.

Building Desire For Your Offer

Once the reader is interested and pulled into the sales copy, it's time to pump up their desire for your report. Do this by presenting one fantastic benefit after another, showing them exactly why they have to have this product.

Calling To Action

With the reader now hungry for your report, it's time to call for the order. Your sales letter has to give them a command - tell them exactly what to do. Your call to action must clearly spell out how to order the product - to click that order button - or the reader may simply sit there, dreaming about all the good your product will do for them, but never buying it.

Good Sales Copy Is Vital

With a good, compelling sales letter, your entry-level report will bring valuable customers into your sales funnel. If the sales letter doesn't pull in the customers, the rest of your online business system will never have a chance to follow up with it's e-mail series and back-end offers.

Strong sales copy will make an enormous difference in the efficiency of your Internet business system and your online income.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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Monday, August 6, 2007

Building An Online Business System For An Easy-Going Lifestyle

Imagine this: You wake up slowly, feeling great after the day you spent sailing your catamaran and having a gourmet picnic at sea. You pad across the cool tiles of your kitchen floor, fire up the Lavazza espresso maker, and sit down at your computer.

For the next hour, you sip coffee and go through some e-mails. There are a few questions and a lady in England who had her computer crash before she could download her e-book. You answer the mail and blast a file off to the lady.

With your "grueling" morning chores done, it's time to reward yourself by opening the other inbox – the one where you receive your PayPal notices. Ever since you moved across the world to these tropical shores, most of your money comes pouring in while you sleep. It makes for great mornings.

Now that your "work" is done, you're ready for a big breakfast, and then a day of scuba diving with your friends. Life couldn't be any better!

Is This All A Dream?

For some it will only be a dream – for others it will become a reality.

You can have this kind of lifestyle, but it doesn't happen overnight. The free and easy lifestyle enjoyed by many infopreneurs comes from concerted effort and perseverance during the early stages of their online business. You must first build a good, solid online business system – a system that runs automatically 24 hours a day, seven days a week.

Design Your System Well From The Beginning

Your system needs to be properly set up with a well-oiled sales process, automated payment processing, instant product delivery, and a good follow-up e-mail series.

Your whole online system needs to be designed to easily bring new customers into your business' sales funnel. A low-priced report, and/or a free report, brings new people onto your mailing list, where a strong series of follow-up e-mails goes into action to move them further into the sales funnel – where they buy your higher-priced back-end products.

After creating an initial front-end sales system, you need to concentrate on creating a whole line of related products to keep feeding your customers. Give your customers more of the information they want.

Big Effort Pays Off In The End

Setting up a solid online business system does take a lot of work, but once you have all your processes in place you'll no longer simply dream the easy-going infopreneur lifestyle – you'll actually live it.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


This TAG-A-THON post is in support of Congenital Heart Defects awareness. More details here.

Friday, August 3, 2007

Using PLR Articles To Build Your Online Business

As you're building your online business, you can take advantage of some time-savers such as PLR articles. Private Label Rights articles allow you to put your own name on somebody else's writing, but to be truly effective it takes a little more than that.

How PLR Articles Can Be Used In Your Online Business

You can use the material in PLR articles for submissions to the article sites – like Ezine Articles – to increase your exposure on the Internet, build your reputation, and generate traffic to your online sales system.

Chopped into smaller bits, this material can also be used in blog posts. While bundled together, a number of articles can be used to create a report or e-book. You could even turn the material into videos or audio recordings.

Modify Your PLR Articles

You cannot simply use PLR material "as is". This will make your material the same as others who have gone the "easy" route, and you'll be penalized for duplicate content. To get the most out of these articles, you need to do some modifications.

Before you start your modifications, decide what keyword phrase you are going to target. Do some keyword research. You'll want a keyword phrase that you stand a good chance of dominating in the search engines, so dig deep for a longer phrase. Instead of "stop smoking" – which has 368,000 competing websites – go after something like "stop smoking naturally", which has a lot less competition.

A New Title

Change the title of your article. Get that keyword phrase in there. Keep it in the same word order as your keyword research uncovered, but wrap it in some other words that turn it into the kind of title people would want to click on.

For example: If your keyword phrase is "get rid of in-laws", then you could create titles like "101 Legal Ways To Get Rid Of In-Laws" or "How To Get Rid Of In-Laws And Still Keep Your Wife".

Modify The Main Text

Although some people just change the introduction and conclusion, for a truly good article you need to rewrite the whole thing. Put your PLR article beside you and use it as the inspiration for your new article. Change the wording, change the style, mix it up a bit. Within about 10 minutes, you should have a totally unique article.

As you're writing, be sure to get your keyword phrase into the body text 2-3 times. Don't just stuff the phrase in - make it relevant to what your writing.

The Rest Of Your Business

To create good blog posts, you can take a PLR article and chop it into 2 or 3 pieces. These can either be rewritten as standalone posts, or written as a continuing long post. By putting the beginning of an interesting post on your blog, you'll bring readers back to read the next part.

You can also bundle PLR articles into reports and e-books. Take material from a number of different packs and bring them together into a cohesive book.

Building Your Business Quicker

PLR articles will help you expand your business a lot quicker than writing all your content from scratch. Your business system will be fed the material it needs to operate efficiently.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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Saturday, July 28, 2007

Create A Blueprint For A Successful Online Business

Ben Stein once stated, "The indispensable first step to getting the things you want out of life is this: Decide what you want."

It's the same with your online business – decide what you want your business to be. Make a blueprint for your Internet venture that charts your course into the future.

Before You Start Your Business

Sit down and decide what you want your business to be like in three years, five years, ten years. Have a plan in mind – a blueprint that outlines the design of your online business. This plan doesn't have to cover all those little details. In fact, it needs to be more of a general outline. It shows out what kind of business you're going to build.

In your blueprint, decide what kind of products you're going to market. Decide what kind of image you're going to project. Decide what kind of customers you want to attract to your business.

As Your Business Grows

Keep your blueprint by your side as you work on your business. Use it as a guide to make sure you keep going in the right direction.

As you see opportunities for creating hot new products, consider how they will fit into your blueprint. Will the product take your business closer to your goal, or will it take you out of your way to the goal of the kind of business you want to build? Does the product fit into the image you have been building for your business? Will it attract the type of customers you are building your business for?

Look at the sales letters you write ... the newsletters you produce ... the pricing you set – every component of your online system. How well do they match your blueprint?

Plan For Success

By having a blueprint in place from the beginning, you'll be sure that your online business becomes the business you actually want.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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Wednesday, July 25, 2007

For Online Business Success, Add The Human Touch

People want to buy from people, not from corporate entities or shadowy figures masked behind websites. Your online business needs the human touch to resonate with site visitors – and sell them your products.

Longing For The Good Old Days

Unfortunately, the days of walking into your neighbourhood General Store – where old Mrs. Perkins called you by name and knew which brand of fabric softener you preferred – have faded away. The small stores fell one by one, as large department stores – filled with a gaggle of young clerks who all looked the same – took over the commerce landscape.

The thing is, people still like dealing with the same face – someone who they know. We still like to know the person whose product or service we are buying. Why else would you drive 5 miles out of your way to buy produce from that nice family's roadside farm stand? Why else would you pay a little more to get your suits cleaned by that nice old gentleman on 57th Street, who always greets you with an authentic smile and a cheery "Hello"?

Bring Back The Human Touch

There is no reason that any of your websites, sales pages, or other parts of your online sales process have to be impersonal. Stop hiding behind your computer, and let your customers get to know you. Get up close and personal.

Show Your Face

Put your photo on everything in your online business. Greet visitors to your website with your portrait, and a small caption telling them who you are. Put your photo and a message fro the author in all your reports and e-books.

Inject Your Soul

Put your own personality on your sites and in your products. Don't write like a corporation – write like a human being. Be yourself. Write like you are talking to a friend.

On your blog, let your visitors get to really know you. Who are you? What makes you tick? Let your visitors see you as the person you are, not some cold corporation.

By bringing the human touch to your online business, you become Mrs. Perkins – greeting your visitors and steering them to the products that are best for them. No longer are visitors merely landing on a website, and clicking away – they're being pulled into a more personal space, where they can find a person to trust and buy from.

Get personal, and increase your sales.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Tag-a-thon is a Congenital Heart Defects awareness building effort for the Heart Kids Blogathon. Get more details here

Monday, July 23, 2007

Keep Your Online Systems Simple For More Sales

Nothing is ever as simple as we'd like it to be. Yet, we often succeed in making things even more complicated than they need to be. The problem is, the more complicated you make your online system, the more potential customers you'll lose. For effective Internet marketing, keep every part of your system as simple as possible.

Check Every Process In Your Online System

Take a tour through your marketing system – as a customer. Look at each part of each process through the eyes of a prospective customer. Make no excuses for anything you find along the way. Your customers won't – they'll just click away!

Traffic Generating System

Simplify the process of getting from the far reaches of the Internet to your website. In all your ads, forum signatures, article resource boxes ... make it easy for the reader to get to your site. Don't make them think about it. Just tell them exactly what to do. "Click here for more information!"

Sales System

On your sales page, make it easy for your prospect to become a customer. Make the page easy to read. Create a smooth glide down the page to the order button. Break up large chunks of text with sub-headlines for the skim-readers.

Don't hide the price in some obscure corner of your sales letter, where the reader has to hunt for it. Or, worse yet, force them to click through to your order page to find out how much it's going to cost them.

Again, tell your reader exactly what to do and how to order your product. Give them a strong call-to-action.

Order System

Keep the order process simple. There's no reason in the world your customer should have to fill out a series of forms with their address, phone number, mother's maiden name ... just to get their downloadable e-book.

Make it easy to pay. Although not everyone can use PayPal, the majority of Internet users do. Why make someone get out their credit card and fill in another form, when they could buy it with the click of a PayPal button.

Delivery System

There are a number of scripts and software applications that will automatically deliver your digital information product to your customer – and do it instantly. Don't make your customer wait.

All Your Systems Simplified For The Customer

Make the whole process of buying a product from you as simple as possible for the customer, and you will increase our sales.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.

Friday, July 20, 2007

How Do You Woo Your Online Customers To Get The Big Sales?

Getting your customers to buy your big-ticket items takes a systematic sales process that moves your customer ever closer to the big sale. Set this online sales system up properly and your back end sales will take off.

Sales Is A Courtship

When you meet a man or a woman that interests you, you don't ask that person to join you for a week in the Caribbean. The chances of that happening are about on a par with winning the lottery. He or she doesn't even know you ... has no idea what kind of person you are ... is not going to take a chance on you.

The First Step In The Courtship

So, what do you do? You ask them out for a coffee or a cup of tea. It's safe. It's a minor investment of time. If either of you decides that there's nothing there, you can go your separate ways – you're out very little. Your risk was minimal.

Set your online sales system up to approach prospects in the same manner. Don't have it offering your $199 home study course to perfect strangers. They'll balk. They'll run away. After all, they don't know you or your products.

Instead, offer a low-priced (under $10) report. Like the coffee/tea date, this is a low-risk way for your prospect to get to know you. They'll become your customer, but they don't have much invested in the relationship yet. It's safe.

Your report, like a first date, gives your customer an idea of what you're like. They can see what kind of information you give. Decide whether it's worth it to continue the relationship.

The Second Date

OK, you've had a good first date. Now it's time to spring the week in Barbados, right?

Slow down! Are you trying to kill the relationship before it even starts to blossom? A second date could be a nice dinner out, a movie, maybe even tickets to an event. Now's the time to get to know each other better. Start building a real relationship.

Same goes for your sales. Don't have your sales system set up to slam your customer – who just bought a $7 report – with that $199 home study course. They're not ready to make such a commitment to you, yet.

If you're providing a good quality report, your customer will be ready to take that one step up – to a $25-35 e-book or small video series. Have your system present your customers with a slightly higher-priced product that builds on what they just bought from you. The chances of them buying from you again just took a huge leap up.

Wooing At A Steady Pace

Have your online sales system move your customer gently from one price level to another. Don't rush it and you will get that week in the Caribbean. In fact, with a good sales system in place you'll sell enough of those $199 home study courses to pay for a very nice week.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Be part of the Heart Kids Tag-a-thon. Spread Congenital Heart Defects awareness. More details.

Sunday, July 15, 2007

How Do You Create Customer Satisfaction That Brings You More Sales

"Always do right. This will gratify some people and astonish the rest." -- Mark Twain

Doing right -- or giving your customers the best possible product -- will go a long way towards ensuring customer satisfaction, and it will also create evangelists who help promote your products. To create a product that gratifies and astonishes your customers, you need to over-deliver.

For your low-priced front-end reports, don't try to get by with a minimum of information. Make the report a truly valuable product that will exceed your customers' expectations.

You Don't Have To Give Away The Farm

To create a truly impressive report, you don't need to give away everything. Of course, you want your readers to have a reason to come back and buy more. To do this, create a fantastic report around one technique or solution, but give a lot of links to other solutions -- provided by your other reports or higher-priced e-books and videos.

For example: You could create a great report that outlines all the steps for researching market niches. Make it a truly remarkable report, by thoroughly over-delivering. After reading your report, your customer will need the next report in your series -- a report about idea generating. From there, it can lead to reports on organizing and creating an e-book, crafting a sales letter, uploading pdf files and setting up an automatic download -- the list goes on.

Take It A Step At A Time

To make your reports shine, give your readers step-by-step instructions to help them achieve their goal or solution. Don't assume that your reader knows a certain step -- cover everything. Imagine taking someone who has no skills or experience in your niche, and leading them by the hand as you explain each step. Point out each little detail.

Give Something Extra

You can add a lot of extra value to your reports by including worksheets. Give your readers something to use with the knowledge you are giving them. Involve your readers. By getting them to take the new knowledge and put it to use right away, they are absorbing the new information -- and they're getting tremendous value from your report.

Be A Superstar

By providing your customers with over-delivered products, you'll be the shining star in their eyes. When they need another information product, it's you they'll come to. When they recommend a product to a friend, it's your product they'll recommend.

Create the best products possible, astonish your customers, and build a great infopreneur business.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.

Saturday, July 14, 2007

How To Set Up Your Follow-Up E-Mail Series To Get The Most Out Of Your Lists

Your online business system should have two separate mailing lists - your freebie list and your customer list. These lists are not the same, so don't treat them the same. If you want to get the most sales and long-term profits out of your list, you need to set up your follow-up systems properly.

Set And Forget

With a good autoresponder to take care of signing up subscribers and delivering your series of e-mails, you only need to do the work once. So, take the time to design your e-mail series well. Don't provide any time-sensitive information in your e-mail series, as you want to set it and forget it – let it keep sending out the same information for years to come.

For every new subscriber that joins your list, the information will be fresh and new. As long as you're delivering good information, there is no reason to change it.

Your Customer List

This is your most valuable asset and needs to be treated as such. Set up your follow-up e-mails to deliver a series of valuable tips. Since these are paying customers, make this some good "how to" information. Your series of tips should be so good that, if you bundled them together, you could sell them as a report.

Design your follow-up series around the main subject of your product line. If you create a series of tips that will be useful to any customer – no matter which of your products they buy – you will keep all your customers happy. Carry this same subject into your weekly newsletter, and you'll keep your customers on your list for a very long time.

With your customer list, give them a good amount of great content, to balance out the number of offers you place in their e-mails. You'll be selling more products to your customer list, but if you balance it well with the valuable information you're supplying, your customers won't feel that you are only selling to them.

Your Freebie List

The people on your freebie list have not yet qualified themselves to receive your best information – and it wouldn't be fair to your paying customers to give away the same information to this list. But, you do want to give good enough information to this list, so they'll see the value of buying one of your products. As you did with your free report, give them some great "what to do" information.

With your freebie list, you can also increase the frequency of mailing. Set up your autoresponder to send out an e-mail every day for the next 7-10 days. In each e-mail, you can use the "what to do" information to pre-sell one of your information products. In each and every e-mail, have a link and a call to action to buy one of your low-priced reports.

Your freebie follow-up series has one job – and only one job – to move your free report readers onto your customer list. The way for them to get onto the valued customer list is by buying a product. With a freebie list, your follow-up system must sell, sell, sell.

Two Lists

Treat your lists differently and you'll build a profitable online business. Take some time to design your freebie and customer lists. As you create more products for your product line, you can develop other free reports and freebie lists to feed prospects into your customer list. Above all else, treat your customer list as the valuable asset that it is.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Tag-a-thon is a Congenital Heart Defects awareness building effort for the Heart Kids Blogathon. Get more details here

Thursday, July 12, 2007

Set Up Your List Building System Properly For Success

There are two kinds of mailing lists to develop for your business - the freebie list and the customer list. How you approach and prioritize these lists will make a big difference in your online success.

A Tale Of Two Lists

A freebie list can be built up quickly into an impressively large list, but it can also be a list that buys very little off you. After all, most of the people on your freebie list are there because they were after a free report. They may never be willing to actually part with their money.

Your customer list, although often not as big, is a much more valuable list. Here is a list of responsive, qualified customers. They have already shown their willingness to buy your products - at least once. It is quite likely that they will buy from you again.

Which Mailing List Gets Your Priority?

In my own business, my customer list is bigger than my freebie list. I give a much higher priority to building my customer list, and only have a few systems set up to bring prospects in to my freebie list.

The freebie list is merely a vehicle for turning prospects into first-time customers, and moving them onto the customer list.

How Do You Build These Two Mailing Lists?


For your freebie list, you just create a free report to give away, in exchange for names and e-mail addresses. This report must still be a high-quality report, which gives away some great information and showcases your expertise.

See, your free report is a great advertisement for your business. It's a chance to get in front of your prospects and show them why they should be buying your reports and e-books. Impress them to the point where they are compelled to buy more information from you.

Your free report gives away some great "what to do" information. It gives the reader a clear idea of exactly what they must do to solve a certain problem or achieve a certain goal. What it doesn't do is show them the exact steps to accomplish this feat.

The step-by-step "how to do it" information is in your paid report. This is how you will build your customer list.

Build your customer list by selling low-priced reports - anywhere from $7 to $10 in most cases. This low price tag eliminates the biggest barrier to getting a first-time customer on your list - the price barrier. Once you get customers on your mailing list - and they start seeing more of the valuable information that you can provide - they'll be more inclined to buy from you again. And next time, it could well be one of your mid-priced products, or even a high-ticket home study course.

Treat Your List Well

In the next article, I'll go over how to treat the members of these two lists. You need to set up your follow-up mailing system differently for each mailing list.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Be part of the Heart Kids Tag-a-thon. Spread Congenital Heart Defects awareness. More details.

Monday, July 9, 2007

Build A Friendly Online Sales System And Sell More Information Products

"Eat and drink with your relatives; do business with strangers." - Greek Proverb
With the vast size of our marketplace on the Internet, just about every customer you are ever going to get will be a complete stranger. But, there is no good reason to treat them as a stranger. Turn them from stranger into friend, with a few simple components in your sales system.

Show Your Face

The majority of people landing on your website the first time, don't know who you are or why they should buy from you. The first contact they have with you will be your words on a sales letter. It may convey to them why they should buy your product, but it doesn't say much about you.

This is where you can make things a bit more personal - and increase your sales. Place a photo of yourself on all your websites. Under the photo, place a caption with a short bio about yourself. Now, you've gone from a faceless stranger to someone they can at least see and get a little background on.

Be Yourself

The next contact will be your product. Whether it's a report, e-book, or video this is a place where they can get to know you more. Instead of writing in a dry style that simply gets the point across, develop your own style of writing. Inject a bit of yourself into the product. As your customer goes through your information product, you are becoming less of a stranger to them.

Now, you are not as much of a stranger, but they are still strangers to you.

Reach Out And Touch Someone

Obviously, you can't get to know all your customers - they'll number in the thousands. But, you can get to know a few of them. Some will interact with you - via e-mail, in the forums, on chat. This will give you a good idea of who your customer is. You can't put individual faces on the thousands, but you can put a few familiar faces on them.

When you write your newsletter, keep the known faces in mind. Don't write to a crowd of thousands of customers - write to that one face you can conjure up in your mind. Have a conversation, just as you would with a friend.

Now, you're no longer treating your customers as strangers. Even though you cannot actually meet every one of them, your words are reaching out and touching them.

Friends Do Buy From Each Other

When your customers become your friends, you can virtually eat and drink with them - but, you can also sell more products. Customers are more willing to buy from those they know and trust.

In your online business system, build in friendship and your business will flourish.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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Sunday, July 8, 2007

Stabilize Your Sales With A Solid Product Line

It's wonderful when your e-book or video set is selling like hotcakes, but hard on your bottom line when it goes through a sales slump. With any product, you can experience a number of peaks and valleys in your sales - as promotions by affiliates come and go, competing products steal your thunder for awhile, or seasonal sales spike and drop.

You can buffer these peaks and valleys - and create a stable income from your infopreneur business. Build a system that weathers the sales droughts - that won't be affected by slow sales of any one product.

Create A Product Line, But Diversify

As you build a product line, create products that target the same market. By keeping all your products targeted at the same market, you can focus all your energies on building your presence in that market. You'll also be able to keep selling more products to the same customers, on your all-important mailing list.

However, you can diversify the type of products that you sell to this market. Create reports, e-book, videos on a number of subjects that affect your target market. Build a number of diverse product lines.

An Example Of Building Diverse Product Lines

Targeting small retail business owners.

You might enter the market with a small report on effective displays of a certain type of product. Then, follow up with an e-book on store design, and follow that with a DVD that demonstrates customer traffic flows through different store layouts.

Now, you've built a product line around store layout, and it's time to diversify. You could introduce a report on hiring practices that ensure good, trustworthy employees, or a plan to thwart shoplifting, or a guide to finding better suppliers.

You'll establish the beginnings of a second line that you can still easily promote to your current customer list, but will also bring in a lot of new customers. As you build your product lines, you'll also build your customer list.

Build A Network Of Product Lines

Keep building new product lines - one at a time. Get a number of products established in a line before you start building another one. With each new product line, you can take a step further away from your original product line, until you have a number of lines that service different needs in your market.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


This TAG-A-THON post is in support of Congenital Heart Defects awareness. More details here.

Thursday, July 5, 2007

Are You Working Hard? Or Are You Working Smart?

Don't make the mistake of thinking that to make more money, you'll have to work harder. Don't get the misconception that having more money means having to work hard all day, and not have any time for family and friends. No time for fun.

For those who work hard, this is a sad truth. But, for those who work smart, nothing's farther from the truth. For, if you're working smart, you'll actually have more free time to do the things you love, and you'll make more money.

Prepare To Be Free

Making more money - while working less - can be achieved with a well-planned system. You need to create a system that will take care of most of your sales, marketing, and customer service. You need to use systems that automate each part of your business as much as possible. You need to design your business for the greatest efficiency.

This will take some planning. Design your whole overall system and then break it into individual systems. Decide what each system must do, and create procedures for it.

Work Hard To Be Free

It will take hard work initially to get your business running smoothly, and creating a good profit for you. Commit yourself to setting up your systems properly. Put in the extra effort to get everything working smoothly. Keep your eye on your goal of having an efficient online business system - that gives you freedom - and it will be easier to give that extra effort to your business.

Reap The Rewards And Be Free

Your hard work pays off when your system is running smoothly. Your marketing system is effortlessly driving traffic to your system of websites. Your sales pages are convincing readers to buy, and automatically taking their orders and processing payments. Your delivery systems are rushing the products to happy customers.

With your system in place, all this can happen while you are enjoying your freedom with family and friends. You can be making money, while your on a dream vacation. You can be filing your bank account, while you're doing the things you want to do.

With your system in place, it only takes a little maintenance to keep things running smoothly. Instead of long hours of labour, you find yourself putting in easy minutes to keep the money flowing into your mini empire.

Work Smarter, Not Harder

You really don't have to work harder, when you work smarter. And, setting up an efficient system is definitely working smarter.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Tag-a-thon is a Congenital Heart Defects awareness building effort for the Heart Kids Blogathon. Get more details here

Tuesday, July 3, 2007

Digital Downloads Aren't Foolproof, But A Good Response System Saves The Day

"A common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools." - Douglas Adams

When setting up your Internet marketing system, you'll take steps to make it as automatic and foolproof as possible. However, things can and will go wrong. By having a good backup system established, you'll be able to quickly solve common problems and give your buyers the kind of stellar customer service that has them coming back for more.

Communication Breakdown

As you rely more and more on sales scripts to handle order taking, payment processing, and product delivery, there is always the possibility of a breakdown in electronic communication somewhere along the line. A customer's computer has an aggressive firewall installed ... cookies are disabled ... a connection times out – and your customer never gets their download.

Since your customer has just seen their money get transferred out of their PayPal account – but they have no product to show for it – apprehension can take over. Did they just make a big mistake? Will they ever receive their product? Have they just thrown money out the window?

First Contact

Provide a contact e-mail on your order page - and all the pages in the processing and delivery system. This gives your customer a course of action and instills some confidence in their buying decision. They know they can easily contact you, and hopefully have the problem quickly resolved.

A Prepared Solution

To speed your response to a failed download situation, prepare a backup folder. In this folder you need to place a copy of each digital product that you sell, accompanied by a pre-written e-mail. The e-mail should apologize for the delay and offer a brief explanation of what probably happened. It will also notify the customer that their product is attached to the e-mail (Never assume that all customers will instantly notice the attachment). Then, thank them for their patience.

Take Quick Action

The minute you receive a complaint from a buyer, you or an assistant can easily remedy the situation. With a system in place, it only takes a few seconds to deal with each failed download – a lifesaver when you are having a busy launch day.

Simply hit "Reply" ... attach the product ... paste in the response e-mail. Instantly, your customer receives their product and walks away with admiration for your great customer service.

Set It Up Today

With your quick response system in place, you won't waste a lot of time taking care of customer support. You'll be able to quickly and efficiently handle a failed download, and create happy customers who spread the word about your quick, friendly service.

Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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Monday, July 2, 2007

To Sell More Product You Have To Keep In Touch With Your Customers

When prospects come to your website, do you want them to buy just one product, or do you want them to come back and buy more?

It doesn't take an Einstein to come to the conclusion that making more sales to each customer is going to add a lot more to your profits. After all, if you're using any kind of paid advertising, it's costing you money to get those customers to buy from you. But, once they're in the front door, it hardly costs you anything to sell them a second helping.

So, when you're planning your online business system, don't plan just one product - plan a whole product line. You might not create all the products at first, but do have a plan for adding complementary products to your line.

Starting Off Small

Your first product should be low in price, but high in quality. A report with a price tag of less than $10 is a great start. This keeps the objection to buying low, and gets customers into your sales funnel.

What's a sales funnel? It's a system you build which starts with low-priced products (like $7-10 reports) ... slowly pulls the customer in deeper, to buy mid-priced products (like $25-40 e-books) ... and then down into the depths of the funnel until they're buying high-priced products (like $100-300 home study courses).

Balking At High Prices

A new customer - who doesn't know you or your track record - is very unlikely to buy your $150 set of DVD tutorials the first time they land on your website. You haven't proven yourself to them, and they're not about to fork over that kind of money to an unknown.

However, a $9.95 price tag - on a report that promises to solve a problem for the - is not such a big gamble. The risk is low, and they're much more willing to take a chance on you.

Then, after discovering that your $9.95 report is quite good, they may return to order that $29.95 e-book of yours - which promises to give them even more benefit.

Bringing Them Back For More

To keep your customers around long enough to make that decision to buy a mid-priced product, you need to add a very important function to your online business. You need to install a system that collects names and e-mails. You need to get every customer onto a mailing list.

Then, you must keep in touch regularly - with a newsletter. Your newsletter can highlight your expertise even more - by giving away some valuable bits of information. And, it can pre-sell your mid-priced products - by giving away just enough information to whet the reader's appetite for the "how-to" information that's in your e-book.

Your Winning System

With a good line of related products, and a newsletter to remind your customers of those other products, you'll sell a lot more to each customer. And, those extra sales will make a lot of difference to the success of your online venture.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.

Saturday, June 30, 2007

How Can You Apply Colin Powell's Wisdom To Your Online Business Venture?

For all those who dream of success on the Internet ... for all those who see themselves sitting back while money pours into their bank account ... for all those who buy the latest book of secret tactics and hope to wake up rich tomorrow morning ... there is great wisdom in the words of Colin Powell.
"There are no secrets to success. It is the result of preparation, hard work, learning from failure."
Every day, thousands who wish to break away from the 9 to 5 rat race – and start making a good, solid living online – buy virtual stacks of e-books that promise to reveal the latest and greatest secrets. They add them to their large collections of underground interviews, secret seminars, and killer techniques that are collecting digital dust bunnies in the far corners of their hard drive.

What happens? You read the books ... you absorb the "secrets" ... but you don't get a single step closer to realizing your dream of financial independence.

Why? Because the secret isn't in knowing the "secrets". The secret to success is in applying those "secrets". And most of those "secrets"? They're not really secrets – just plain and simple, common-sense business practices. There are no real secrets.

To succeed – and build a great online business that produces a steady income for you – you need to follow Colin Powell's advice.

Preparation

Do your research. Find a niche where people are buying. Figure out what they're buying, and get set to sell them more. Plan a product that feeds their hunger.

Don't just plan on one product and hope for the best. Design a whole line of products. Have a goal in mind. You don't want to sell just one report – or e-book, or DVD, or audio recording – to each customer. You want to sell to them again and again. So plan a line of products where one product leads to another.

Plan your websites. Plan your follow-up e-mails. Plan your traffic generation campaigns.

Hard Work

Make no mistake – and don't be mislead by those who tell you otherwise – setting up a business is a lot of work. There is no way of shirking this. Just accept it – and do it. You're going to have to roll up your sleeves and put in some effort, if you want to reap the rewards at the other end.

There will be long nights. There will be obstacles to overcome. But, if you are determined, none of these will stand in your way. With hard work, you will overcome all.

Learning From Failure

Face the facts! There will be failures. There will be products that just don't sell. There will be traffic campaigns that bring no visitors. There will be hordes of visitors who merely come and leave.

Don't despair when failure rears it's ugly head. Learn from it.

If no one buys your report, is it the wrong subject for your market? Is it a poor title? Do some research and find out why. Turn the failure into a success.

If a certain traffic generation tactic is bringing you just a trickle of website visitors, is the tactic no good? Is it poor ad copy? Are you approaching it the wrong way? You may find that you're sitting on a goldmine, but digging in the wrong spot.

If you see many people visiting your website, but rarely sticking around long enough to buy something or even join your mailing list, is it your sales letter? Is your headline flat? Is your traffic campaign targeting the wrong people?

Success Is Just Waiting For You


Plan your moves, put in the effort, learn from your mistakes – before you know it success will be yours.

Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


This TAG-A-THON post is in support of Congenital Heart Defects awareness. More details here.

Friday, June 29, 2007

Easy Money Online? It's All In The System!

Sure, it would be great to simply push a button and start making money online. After all, isn't that what some Internet marketing "gurus" have been promising? All those slick sales letters trying to convince you that merely by buying their e-book or set of DVDs, you'll wake up tomorrow and your only problem will be deciding how to spend all the money pouring into your PayPal account.

Well, I hate to spoil the fantasy, but it's not quite that easy.

Sure, once you get a system established, you will be able to sit back and enjoy the feeling of having cash pour into your account 24/7 – while you sit back with your cup of coffee and a smile. But, first you need a system!

The Secret Of The Infopreneurs

See, that's the secret to all the successful Internet marketers and infopreneurs that you see online. They have built a system. Not just a product here or there, a little Adsense on the side, a few affiliate promotions – but a whole integrated system that works automatically to create an income – night and day.

That is how those "lucky" characters get to spend their weekdays playing golf, or taking their family to Disneyland, or just lounging by the pool. You see these "lucky" infopreneurs living in Provence and spending carefree days at cafes, or relaxing in a beach bungalow in Thailand and scuba diving in lagoons.

But wait! It's not because they're lucky – luck has nothing to do with it.

Those successful marketers you see online, they spent a lot of time and effort building their system. And now they are reaping the rewards. It didn't happen overnight!

Putting A System In Place

First, you need to plan out your system well. What products is it going to sell? To which market? How will your system process the traffic to get the most profit from it? What tools will you need to run this system?

Then, you need to roll up your sleeves. You need to put the system together in such a way that everything works in harmony, and makes the most money for you. And – if you want to enjoy the true freedom that infopreneurs can have – you need to build your system so that it is fully automatic.

Is it too much work? Ask anyone who has built a good system. Their answer will be a resounding, "No, it isn't!", for now their system is chugging away – pouring cash into their bank account.

So, take the time to build a solid online system, and you'll soon be living the Internet dream yourself. Living the "Life of Riley".


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of my fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now!

Go to: http://YourOnlineMoneyFactory.com

Tag-a-thon is a Congenital Heart Defects awareness building effort for the Heart Kids Blogathon. Get more details here