You've crafted a compelling salesletter and you're getting lots of sales from your online business system – but, you know you could get more. Of course you could! Most visitors to your site will not become buyers the first time. The problem is, with so many other websites vying for their attention, the chances that they'll return are very slim. How do you keep them in your sales system?
Make Your Offer More Than Once
In any marketing, your prospect has to see your offer an average of seven times before they'll become your customer. So, one visit to your website is not going to cut it. But, you're also very unlikely to get them coming back six more times.
Put a follow-up system in place and you can get in front of your prospect at least six more times – if not more. You'll vastly improve your chances of making a sale, and increase the income from your website.
Use A Free Report To Lure Them In
Offer a free report to those who don't buy from your sales page. This can be done with any number of exit pop-ups, pop-unders, or peel-backs. You want to install a system that doesn't interrupt the sales process, but makes the offer when your prospect is leaving without buying. Get these readers into your follow-up system, before they are lost forever to the infinite reaches of cyberspace.
To get the free report, your website visitors must provide you with their name and e-mail address. This puts them onto your freebie mailing list, where your autoresponder can keep in constant touch with them – via a series of e-mails.
Some Tips To Bring Them Back
In your e-mail series, give your readers some great tips. Give them a taste of the kind of high-quality information you can provide. You'll be proving your expertise and gently persuading the reader that buying your report is a good way to get the info they want.
In each e-mail, give another call to action. Tell your reader exactly how they can get more information – by clicking the link in your e-mail and ordering your report.
Exposure Leads To Sales
By creating a good series of e-mails, you'll get in front of your prospect many times and vastly increase the chances of a sale. By adding follow-up e-mail to your online business system, you'll pump up your sales and make more money.
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