As you're building your online business, you can take advantage of some time-savers such as PLR articles. Private Label Rights articles allow you to put your own name on somebody else's writing, but to be truly effective it takes a little more than that.
How PLR Articles Can Be Used In Your Online Business
You can use the material in PLR articles for submissions to the article sites – like Ezine Articles – to increase your exposure on the Internet, build your reputation, and generate traffic to your online sales system.
Chopped into smaller bits, this material can also be used in blog posts. While bundled together, a number of articles can be used to create a report or e-book. You could even turn the material into videos or audio recordings.
Modify Your PLR Articles
You cannot simply use PLR material "as is". This will make your material the same as others who have gone the "easy" route, and you'll be penalized for duplicate content. To get the most out of these articles, you need to do some modifications.
Before you start your modifications, decide what keyword phrase you are going to target. Do some keyword research. You'll want a keyword phrase that you stand a good chance of dominating in the search engines, so dig deep for a longer phrase. Instead of "stop smoking" – which has 368,000 competing websites – go after something like "stop smoking naturally", which has a lot less competition.
A New Title
Change the title of your article. Get that keyword phrase in there. Keep it in the same word order as your keyword research uncovered, but wrap it in some other words that turn it into the kind of title people would want to click on.
For example: If your keyword phrase is "get rid of in-laws", then you could create titles like "101 Legal Ways To Get Rid Of In-Laws" or "How To Get Rid Of In-Laws And Still Keep Your Wife".
Modify The Main Text
Although some people just change the introduction and conclusion, for a truly good article you need to rewrite the whole thing. Put your PLR article beside you and use it as the inspiration for your new article. Change the wording, change the style, mix it up a bit. Within about 10 minutes, you should have a totally unique article.
As you're writing, be sure to get your keyword phrase into the body text 2-3 times. Don't just stuff the phrase in - make it relevant to what your writing.
The Rest Of Your Business
To create good blog posts, you can take a PLR article and chop it into 2 or 3 pieces. These can either be rewritten as standalone posts, or written as a continuing long post. By putting the beginning of an interesting post on your blog, you'll bring readers back to read the next part.
You can also bundle PLR articles into reports and e-books. Take material from a number of different packs and bring them together into a cohesive book.
Building Your Business Quicker
PLR articles will help you expand your business a lot quicker than writing all your content from scratch. Your business system will be fed the material it needs to operate efficiently.
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As a whole, PLR articles don't really work for websites that want to stand out from the crowd. But that doesn't mean they're not valuable. That's why we've created a list of 101 Things To Do With PLR Articles designed to jump start your brain and get you out of that PLR box. Please share this article as it's licensed under a Creative Commons Attribution-Noncommercial-Share Alike License (which is a fancy way of calling it an 'open-source' project): http://www.outsource2documaker.com/101-plr.htm
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