Tuesday, September 4, 2007

Is A Membership Part Of Your Online Business System?

Wouldn't it be great if your online business could easily provide you with a steady monthly income – whether you're promoting it or on vacation? With a well set up business system, you should be bringing in sales on autopilot, but there is a way to make sure your monthly income is even more automatic.

Membership sites are a fantastic way of bringing in monthly income – recurring income. In fact, there are a lot of marketers making a lot of money with membership sites. Shouldn't you be considering this business model for your online business?

How Does A Membership Site Work?

You can set up a special website that can only be visited by those who have a password. You sell them the access, and receive a monthly fee. As long as the member keeps their membership going, you'll automatically get the fee deposited in your account.

There are all kinds of scripts that run membership sites for you. In some cases, you can even pick up pre-made membership sites.

What Is In A Membership Site?

People will pay you a membership fee, if they can get access to something special. You can fill your site with great content (like informative articles, reviews, tutorial videos, interviews), services (like mentoring, coaching), or provide a place where like-minded people can get together in a well-run forum.

Pick The Right Topic For You?

Since you're going to have to put new, fresh content in your site every month, be sure it's something you're passionate about. Whether it's your hobby or your profession, if you're passionate about it, you'll always have great ideas for new content.

What? You Have More Questions?

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Tuesday, August 14, 2007

Follow Up For More Sales

You've crafted a compelling salesletter and you're getting lots of sales from your online business system – but, you know you could get more. Of course you could! Most visitors to your site will not become buyers the first time. The problem is, with so many other websites vying for their attention, the chances that they'll return are very slim. How do you keep them in your sales system?

Make Your Offer More Than Once

In any marketing, your prospect has to see your offer an average of seven times before they'll become your customer. So, one visit to your website is not going to cut it. But, you're also very unlikely to get them coming back six more times.

Put a follow-up system in place and you can get in front of your prospect at least six more times – if not more. You'll vastly improve your chances of making a sale, and increase the income from your website.

Use A Free Report To Lure Them In

Offer a free report to those who don't buy from your sales page. This can be done with any number of exit pop-ups, pop-unders, or peel-backs. You want to install a system that doesn't interrupt the sales process, but makes the offer when your prospect is leaving without buying. Get these readers into your follow-up system, before they are lost forever to the infinite reaches of cyberspace.

To get the free report, your website visitors must provide you with their name and e-mail address. This puts them onto your freebie mailing list, where your autoresponder can keep in constant touch with them – via a series of e-mails.

Some Tips To Bring Them Back

In your e-mail series, give your readers some great tips. Give them a taste of the kind of high-quality information you can provide. You'll be proving your expertise and gently persuading the reader that buying your report is a good way to get the info they want.

In each e-mail, give another call to action. Tell your reader exactly how they can get more information – by clicking the link in your e-mail and ordering your report.

Exposure Leads To Sales

By creating a good series of e-mails, you'll get in front of your prospect many times and vastly increase the chances of a sale. By adding follow-up e-mail to your online business system, you'll pump up your sales and make more money.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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Wednesday, August 8, 2007

Your Sales Letter: The Most Important Component In Your Online System

To bring customers into your sales funnel and add them to your mailing list, you first need to convince them that your product is the right fit for them. This is the vital job of your tireless 24/7 salesman - your sales letter.

Your Sales Letter Has A Tough Job

Your sales letter has to perform not one, but four main functions. First, it must grab the website visitor's attention. Then, it has to get them interested in actually reading further. It's next job is to build a strong desire, before commanding the reader with a strong call to action.

Grabbing The Website Visitor's Attention

Your sales letter pulls the visitor into the sales letter with a strong headline, which shouts out a benefit for the reader. It creates curiosity in the reader and gets them to read that first paragraph.

Getting Them Interested

The beginning of your sales letter must make your reader want to read further. It must show them right away that reading further will be of benefit for them. It's got to answer the "What's in it for me?" question.

Building Desire For Your Offer

Once the reader is interested and pulled into the sales copy, it's time to pump up their desire for your report. Do this by presenting one fantastic benefit after another, showing them exactly why they have to have this product.

Calling To Action

With the reader now hungry for your report, it's time to call for the order. Your sales letter has to give them a command - tell them exactly what to do. Your call to action must clearly spell out how to order the product - to click that order button - or the reader may simply sit there, dreaming about all the good your product will do for them, but never buying it.

Good Sales Copy Is Vital

With a good, compelling sales letter, your entry-level report will bring valuable customers into your sales funnel. If the sales letter doesn't pull in the customers, the rest of your online business system will never have a chance to follow up with it's e-mail series and back-end offers.

Strong sales copy will make an enormous difference in the efficiency of your Internet business system and your online income.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.

Monday, August 6, 2007

Building An Online Business System For An Easy-Going Lifestyle

Imagine this: You wake up slowly, feeling great after the day you spent sailing your catamaran and having a gourmet picnic at sea. You pad across the cool tiles of your kitchen floor, fire up the Lavazza espresso maker, and sit down at your computer.

For the next hour, you sip coffee and go through some e-mails. There are a few questions and a lady in England who had her computer crash before she could download her e-book. You answer the mail and blast a file off to the lady.

With your "grueling" morning chores done, it's time to reward yourself by opening the other inbox – the one where you receive your PayPal notices. Ever since you moved across the world to these tropical shores, most of your money comes pouring in while you sleep. It makes for great mornings.

Now that your "work" is done, you're ready for a big breakfast, and then a day of scuba diving with your friends. Life couldn't be any better!

Is This All A Dream?

For some it will only be a dream – for others it will become a reality.

You can have this kind of lifestyle, but it doesn't happen overnight. The free and easy lifestyle enjoyed by many infopreneurs comes from concerted effort and perseverance during the early stages of their online business. You must first build a good, solid online business system – a system that runs automatically 24 hours a day, seven days a week.

Design Your System Well From The Beginning

Your system needs to be properly set up with a well-oiled sales process, automated payment processing, instant product delivery, and a good follow-up e-mail series.

Your whole online system needs to be designed to easily bring new customers into your business' sales funnel. A low-priced report, and/or a free report, brings new people onto your mailing list, where a strong series of follow-up e-mails goes into action to move them further into the sales funnel – where they buy your higher-priced back-end products.

After creating an initial front-end sales system, you need to concentrate on creating a whole line of related products to keep feeding your customers. Give your customers more of the information they want.

Big Effort Pays Off In The End

Setting up a solid online business system does take a lot of work, but once you have all your processes in place you'll no longer simply dream the easy-going infopreneur lifestyle – you'll actually live it.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


This TAG-A-THON post is in support of Congenital Heart Defects awareness. More details here.

Friday, August 3, 2007

Using PLR Articles To Build Your Online Business

As you're building your online business, you can take advantage of some time-savers such as PLR articles. Private Label Rights articles allow you to put your own name on somebody else's writing, but to be truly effective it takes a little more than that.

How PLR Articles Can Be Used In Your Online Business

You can use the material in PLR articles for submissions to the article sites – like Ezine Articles – to increase your exposure on the Internet, build your reputation, and generate traffic to your online sales system.

Chopped into smaller bits, this material can also be used in blog posts. While bundled together, a number of articles can be used to create a report or e-book. You could even turn the material into videos or audio recordings.

Modify Your PLR Articles

You cannot simply use PLR material "as is". This will make your material the same as others who have gone the "easy" route, and you'll be penalized for duplicate content. To get the most out of these articles, you need to do some modifications.

Before you start your modifications, decide what keyword phrase you are going to target. Do some keyword research. You'll want a keyword phrase that you stand a good chance of dominating in the search engines, so dig deep for a longer phrase. Instead of "stop smoking" – which has 368,000 competing websites – go after something like "stop smoking naturally", which has a lot less competition.

A New Title

Change the title of your article. Get that keyword phrase in there. Keep it in the same word order as your keyword research uncovered, but wrap it in some other words that turn it into the kind of title people would want to click on.

For example: If your keyword phrase is "get rid of in-laws", then you could create titles like "101 Legal Ways To Get Rid Of In-Laws" or "How To Get Rid Of In-Laws And Still Keep Your Wife".

Modify The Main Text

Although some people just change the introduction and conclusion, for a truly good article you need to rewrite the whole thing. Put your PLR article beside you and use it as the inspiration for your new article. Change the wording, change the style, mix it up a bit. Within about 10 minutes, you should have a totally unique article.

As you're writing, be sure to get your keyword phrase into the body text 2-3 times. Don't just stuff the phrase in - make it relevant to what your writing.

The Rest Of Your Business

To create good blog posts, you can take a PLR article and chop it into 2 or 3 pieces. These can either be rewritten as standalone posts, or written as a continuing long post. By putting the beginning of an interesting post on your blog, you'll bring readers back to read the next part.

You can also bundle PLR articles into reports and e-books. Take material from a number of different packs and bring them together into a cohesive book.

Building Your Business Quicker

PLR articles will help you expand your business a lot quicker than writing all your content from scratch. Your business system will be fed the material it needs to operate efficiently.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.

Saturday, July 28, 2007

Create A Blueprint For A Successful Online Business

Ben Stein once stated, "The indispensable first step to getting the things you want out of life is this: Decide what you want."

It's the same with your online business – decide what you want your business to be. Make a blueprint for your Internet venture that charts your course into the future.

Before You Start Your Business

Sit down and decide what you want your business to be like in three years, five years, ten years. Have a plan in mind – a blueprint that outlines the design of your online business. This plan doesn't have to cover all those little details. In fact, it needs to be more of a general outline. It shows out what kind of business you're going to build.

In your blueprint, decide what kind of products you're going to market. Decide what kind of image you're going to project. Decide what kind of customers you want to attract to your business.

As Your Business Grows

Keep your blueprint by your side as you work on your business. Use it as a guide to make sure you keep going in the right direction.

As you see opportunities for creating hot new products, consider how they will fit into your blueprint. Will the product take your business closer to your goal, or will it take you out of your way to the goal of the kind of business you want to build? Does the product fit into the image you have been building for your business? Will it attract the type of customers you are building your business for?

Look at the sales letters you write ... the newsletters you produce ... the pricing you set – every component of your online system. How well do they match your blueprint?

Plan For Success

By having a blueprint in place from the beginning, you'll be sure that your online business becomes the business you actually want.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.

Wednesday, July 25, 2007

For Online Business Success, Add The Human Touch

People want to buy from people, not from corporate entities or shadowy figures masked behind websites. Your online business needs the human touch to resonate with site visitors – and sell them your products.

Longing For The Good Old Days

Unfortunately, the days of walking into your neighbourhood General Store – where old Mrs. Perkins called you by name and knew which brand of fabric softener you preferred – have faded away. The small stores fell one by one, as large department stores – filled with a gaggle of young clerks who all looked the same – took over the commerce landscape.

The thing is, people still like dealing with the same face – someone who they know. We still like to know the person whose product or service we are buying. Why else would you drive 5 miles out of your way to buy produce from that nice family's roadside farm stand? Why else would you pay a little more to get your suits cleaned by that nice old gentleman on 57th Street, who always greets you with an authentic smile and a cheery "Hello"?

Bring Back The Human Touch

There is no reason that any of your websites, sales pages, or other parts of your online sales process have to be impersonal. Stop hiding behind your computer, and let your customers get to know you. Get up close and personal.

Show Your Face

Put your photo on everything in your online business. Greet visitors to your website with your portrait, and a small caption telling them who you are. Put your photo and a message fro the author in all your reports and e-books.

Inject Your Soul

Put your own personality on your sites and in your products. Don't write like a corporation – write like a human being. Be yourself. Write like you are talking to a friend.

On your blog, let your visitors get to really know you. Who are you? What makes you tick? Let your visitors see you as the person you are, not some cold corporation.

By bringing the human touch to your online business, you become Mrs. Perkins – greeting your visitors and steering them to the products that are best for them. No longer are visitors merely landing on a website, and clicking away – they're being pulled into a more personal space, where they can find a person to trust and buy from.

Get personal, and increase your sales.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Tag-a-thon is a Congenital Heart Defects awareness building effort for the Heart Kids Blogathon. Get more details here