To Sell More Product You Have To Keep In Touch With Your Customers

When prospects come to your website, do you want them to buy just one product, or do you want them to come back and buy more?

It doesn't take an Einstein to come to the conclusion that making more sales to each customer is going to add a lot more to your profits. After all, if you're using any kind of paid advertising, it's costing you money to get those customers to buy from you. But, once they're in the front door, it hardly costs you anything to sell them a second helping.

So, when you're planning your online business system, don't plan just one product - plan a whole product line. You might not create all the products at first, but do have a plan for adding complementary products to your line.

Starting Off Small

Your first product should be low in price, but high in quality. A report with a price tag of less than $10 is a great start. This keeps the objection to buying low, and gets customers into your sales funnel.

What's a sales funnel? It's a system you build which starts with low-priced products (like $7-10 reports) ... slowly pulls the customer in deeper, to buy mid-priced products (like $25-40 e-books) ... and then down into the depths of the funnel until they're buying high-priced products (like $100-300 home study courses).

Balking At High Prices

A new customer - who doesn't know you or your track record - is very unlikely to buy your $150 set of DVD tutorials the first time they land on your website. You haven't proven yourself to them, and they're not about to fork over that kind of money to an unknown.

However, a $9.95 price tag - on a report that promises to solve a problem for the - is not such a big gamble. The risk is low, and they're much more willing to take a chance on you.

Then, after discovering that your $9.95 report is quite good, they may return to order that $29.95 e-book of yours - which promises to give them even more benefit.

Bringing Them Back For More

To keep your customers around long enough to make that decision to buy a mid-priced product, you need to add a very important function to your online business. You need to install a system that collects names and e-mails. You need to get every customer onto a mailing list.

Then, you must keep in touch regularly - with a newsletter. Your newsletter can highlight your expertise even more - by giving away some valuable bits of information. And, it can pre-sell your mid-priced products - by giving away just enough information to whet the reader's appetite for the "how-to" information that's in your e-book.

Your Winning System

With a good line of related products, and a newsletter to remind your customers of those other products, you'll sell a lot more to each customer. And, those extra sales will make a lot of difference to the success of your online venture.


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