There are two kinds of mailing lists to develop for your business - the freebie list and the customer list. How you approach and prioritize these lists will make a big difference in your online success.
A Tale Of Two Lists
A freebie list can be built up quickly into an impressively large list, but it can also be a list that buys very little off you. After all, most of the people on your freebie list are there because they were after a free report. They may never be willing to actually part with their money.
Your customer list, although often not as big, is a much more valuable list. Here is a list of responsive, qualified customers. They have already shown their willingness to buy your products - at least once. It is quite likely that they will buy from you again.
Which Mailing List Gets Your Priority?
In my own business, my customer list is bigger than my freebie list. I give a much higher priority to building my customer list, and only have a few systems set up to bring prospects in to my freebie list.
The freebie list is merely a vehicle for turning prospects into first-time customers, and moving them onto the customer list.
How Do You Build These Two Mailing Lists?
For your freebie list, you just create a free report to give away, in exchange for names and e-mail addresses. This report must still be a high-quality report, which gives away some great information and showcases your expertise.
See, your free report is a great advertisement for your business. It's a chance to get in front of your prospects and show them why they should be buying your reports and e-books. Impress them to the point where they are compelled to buy more information from you.
Your free report gives away some great "what to do" information. It gives the reader a clear idea of exactly what they must do to solve a certain problem or achieve a certain goal. What it doesn't do is show them the exact steps to accomplish this feat.
The step-by-step "how to do it" information is in your paid report. This is how you will build your customer list.
Build your customer list by selling low-priced reports - anywhere from $7 to $10 in most cases. This low price tag eliminates the biggest barrier to getting a first-time customer on your list - the price barrier. Once you get customers on your mailing list - and they start seeing more of the valuable information that you can provide - they'll be more inclined to buy from you again. And next time, it could well be one of your mid-priced products, or even a high-ticket home study course.
Treat Your List Well
In the next article, I'll go over how to treat the members of these two lists. You need to set up your follow-up mailing system differently for each mailing list.
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