People want to buy from people, not from corporate entities or shadowy figures masked behind websites. Your online business needs the human touch to resonate with site visitors – and sell them your products.
Longing For The Good Old Days
Unfortunately, the days of walking into your neighbourhood General Store – where old Mrs. Perkins called you by name and knew which brand of fabric softener you preferred – have faded away. The small stores fell one by one, as large department stores – filled with a gaggle of young clerks who all looked the same – took over the commerce landscape.
The thing is, people still like dealing with the same face – someone who they know. We still like to know the person whose product or service we are buying. Why else would you drive 5 miles out of your way to buy produce from that nice family's roadside farm stand? Why else would you pay a little more to get your suits cleaned by that nice old gentleman on 57th Street, who always greets you with an authentic smile and a cheery "Hello"?
Bring Back The Human Touch
There is no reason that any of your websites, sales pages, or other parts of your online sales process have to be impersonal. Stop hiding behind your computer, and let your customers get to know you. Get up close and personal.
Show Your Face
Put your photo on everything in your online business. Greet visitors to your website with your portrait, and a small caption telling them who you are. Put your photo and a message fro the author in all your reports and e-books.
Inject Your Soul
Put your own personality on your sites and in your products. Don't write like a corporation – write like a human being. Be yourself. Write like you are talking to a friend.
On your blog, let your visitors get to really know you. Who are you? What makes you tick? Let your visitors see you as the person you are, not some cold corporation.
By bringing the human touch to your online business, you become Mrs. Perkins – greeting your visitors and steering them to the products that are best for them. No longer are visitors merely landing on a website, and clicking away – they're being pulled into a more personal space, where they can find a person to trust and buy from.
Get personal, and increase your sales.
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