Monday, July 23, 2007

Keep Your Online Systems Simple For More Sales

Nothing is ever as simple as we'd like it to be. Yet, we often succeed in making things even more complicated than they need to be. The problem is, the more complicated you make your online system, the more potential customers you'll lose. For effective Internet marketing, keep every part of your system as simple as possible.

Check Every Process In Your Online System

Take a tour through your marketing system – as a customer. Look at each part of each process through the eyes of a prospective customer. Make no excuses for anything you find along the way. Your customers won't – they'll just click away!

Traffic Generating System

Simplify the process of getting from the far reaches of the Internet to your website. In all your ads, forum signatures, article resource boxes ... make it easy for the reader to get to your site. Don't make them think about it. Just tell them exactly what to do. "Click here for more information!"

Sales System

On your sales page, make it easy for your prospect to become a customer. Make the page easy to read. Create a smooth glide down the page to the order button. Break up large chunks of text with sub-headlines for the skim-readers.

Don't hide the price in some obscure corner of your sales letter, where the reader has to hunt for it. Or, worse yet, force them to click through to your order page to find out how much it's going to cost them.

Again, tell your reader exactly what to do and how to order your product. Give them a strong call-to-action.

Order System

Keep the order process simple. There's no reason in the world your customer should have to fill out a series of forms with their address, phone number, mother's maiden name ... just to get their downloadable e-book.

Make it easy to pay. Although not everyone can use PayPal, the majority of Internet users do. Why make someone get out their credit card and fill in another form, when they could buy it with the click of a PayPal button.

Delivery System

There are a number of scripts and software applications that will automatically deliver your digital information product to your customer – and do it instantly. Don't make your customer wait.

All Your Systems Simplified For The Customer

Make the whole process of buying a product from you as simple as possible for the customer, and you will increase our sales.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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Friday, July 20, 2007

How Do You Woo Your Online Customers To Get The Big Sales?

Getting your customers to buy your big-ticket items takes a systematic sales process that moves your customer ever closer to the big sale. Set this online sales system up properly and your back end sales will take off.

Sales Is A Courtship

When you meet a man or a woman that interests you, you don't ask that person to join you for a week in the Caribbean. The chances of that happening are about on a par with winning the lottery. He or she doesn't even know you ... has no idea what kind of person you are ... is not going to take a chance on you.

The First Step In The Courtship

So, what do you do? You ask them out for a coffee or a cup of tea. It's safe. It's a minor investment of time. If either of you decides that there's nothing there, you can go your separate ways – you're out very little. Your risk was minimal.

Set your online sales system up to approach prospects in the same manner. Don't have it offering your $199 home study course to perfect strangers. They'll balk. They'll run away. After all, they don't know you or your products.

Instead, offer a low-priced (under $10) report. Like the coffee/tea date, this is a low-risk way for your prospect to get to know you. They'll become your customer, but they don't have much invested in the relationship yet. It's safe.

Your report, like a first date, gives your customer an idea of what you're like. They can see what kind of information you give. Decide whether it's worth it to continue the relationship.

The Second Date

OK, you've had a good first date. Now it's time to spring the week in Barbados, right?

Slow down! Are you trying to kill the relationship before it even starts to blossom? A second date could be a nice dinner out, a movie, maybe even tickets to an event. Now's the time to get to know each other better. Start building a real relationship.

Same goes for your sales. Don't have your sales system set up to slam your customer – who just bought a $7 report – with that $199 home study course. They're not ready to make such a commitment to you, yet.

If you're providing a good quality report, your customer will be ready to take that one step up – to a $25-35 e-book or small video series. Have your system present your customers with a slightly higher-priced product that builds on what they just bought from you. The chances of them buying from you again just took a huge leap up.

Wooing At A Steady Pace

Have your online sales system move your customer gently from one price level to another. Don't rush it and you will get that week in the Caribbean. In fact, with a good sales system in place you'll sell enough of those $199 home study courses to pay for a very nice week.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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Sunday, July 15, 2007

How Do You Create Customer Satisfaction That Brings You More Sales

"Always do right. This will gratify some people and astonish the rest." -- Mark Twain

Doing right -- or giving your customers the best possible product -- will go a long way towards ensuring customer satisfaction, and it will also create evangelists who help promote your products. To create a product that gratifies and astonishes your customers, you need to over-deliver.

For your low-priced front-end reports, don't try to get by with a minimum of information. Make the report a truly valuable product that will exceed your customers' expectations.

You Don't Have To Give Away The Farm

To create a truly impressive report, you don't need to give away everything. Of course, you want your readers to have a reason to come back and buy more. To do this, create a fantastic report around one technique or solution, but give a lot of links to other solutions -- provided by your other reports or higher-priced e-books and videos.

For example: You could create a great report that outlines all the steps for researching market niches. Make it a truly remarkable report, by thoroughly over-delivering. After reading your report, your customer will need the next report in your series -- a report about idea generating. From there, it can lead to reports on organizing and creating an e-book, crafting a sales letter, uploading pdf files and setting up an automatic download -- the list goes on.

Take It A Step At A Time

To make your reports shine, give your readers step-by-step instructions to help them achieve their goal or solution. Don't assume that your reader knows a certain step -- cover everything. Imagine taking someone who has no skills or experience in your niche, and leading them by the hand as you explain each step. Point out each little detail.

Give Something Extra

You can add a lot of extra value to your reports by including worksheets. Give your readers something to use with the knowledge you are giving them. Involve your readers. By getting them to take the new knowledge and put it to use right away, they are absorbing the new information -- and they're getting tremendous value from your report.

Be A Superstar

By providing your customers with over-delivered products, you'll be the shining star in their eyes. When they need another information product, it's you they'll come to. When they recommend a product to a friend, it's your product they'll recommend.

Create the best products possible, astonish your customers, and build a great infopreneur business.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.

Saturday, July 14, 2007

How To Set Up Your Follow-Up E-Mail Series To Get The Most Out Of Your Lists

Your online business system should have two separate mailing lists - your freebie list and your customer list. These lists are not the same, so don't treat them the same. If you want to get the most sales and long-term profits out of your list, you need to set up your follow-up systems properly.

Set And Forget

With a good autoresponder to take care of signing up subscribers and delivering your series of e-mails, you only need to do the work once. So, take the time to design your e-mail series well. Don't provide any time-sensitive information in your e-mail series, as you want to set it and forget it – let it keep sending out the same information for years to come.

For every new subscriber that joins your list, the information will be fresh and new. As long as you're delivering good information, there is no reason to change it.

Your Customer List

This is your most valuable asset and needs to be treated as such. Set up your follow-up e-mails to deliver a series of valuable tips. Since these are paying customers, make this some good "how to" information. Your series of tips should be so good that, if you bundled them together, you could sell them as a report.

Design your follow-up series around the main subject of your product line. If you create a series of tips that will be useful to any customer – no matter which of your products they buy – you will keep all your customers happy. Carry this same subject into your weekly newsletter, and you'll keep your customers on your list for a very long time.

With your customer list, give them a good amount of great content, to balance out the number of offers you place in their e-mails. You'll be selling more products to your customer list, but if you balance it well with the valuable information you're supplying, your customers won't feel that you are only selling to them.

Your Freebie List

The people on your freebie list have not yet qualified themselves to receive your best information – and it wouldn't be fair to your paying customers to give away the same information to this list. But, you do want to give good enough information to this list, so they'll see the value of buying one of your products. As you did with your free report, give them some great "what to do" information.

With your freebie list, you can also increase the frequency of mailing. Set up your autoresponder to send out an e-mail every day for the next 7-10 days. In each e-mail, you can use the "what to do" information to pre-sell one of your information products. In each and every e-mail, have a link and a call to action to buy one of your low-priced reports.

Your freebie follow-up series has one job – and only one job – to move your free report readers onto your customer list. The way for them to get onto the valued customer list is by buying a product. With a freebie list, your follow-up system must sell, sell, sell.

Two Lists

Treat your lists differently and you'll build a profitable online business. Take some time to design your freebie and customer lists. As you create more products for your product line, you can develop other free reports and freebie lists to feed prospects into your customer list. Above all else, treat your customer list as the valuable asset that it is.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Tag-a-thon is a Congenital Heart Defects awareness building effort for the Heart Kids Blogathon. Get more details here

Thursday, July 12, 2007

Set Up Your List Building System Properly For Success

There are two kinds of mailing lists to develop for your business - the freebie list and the customer list. How you approach and prioritize these lists will make a big difference in your online success.

A Tale Of Two Lists

A freebie list can be built up quickly into an impressively large list, but it can also be a list that buys very little off you. After all, most of the people on your freebie list are there because they were after a free report. They may never be willing to actually part with their money.

Your customer list, although often not as big, is a much more valuable list. Here is a list of responsive, qualified customers. They have already shown their willingness to buy your products - at least once. It is quite likely that they will buy from you again.

Which Mailing List Gets Your Priority?

In my own business, my customer list is bigger than my freebie list. I give a much higher priority to building my customer list, and only have a few systems set up to bring prospects in to my freebie list.

The freebie list is merely a vehicle for turning prospects into first-time customers, and moving them onto the customer list.

How Do You Build These Two Mailing Lists?


For your freebie list, you just create a free report to give away, in exchange for names and e-mail addresses. This report must still be a high-quality report, which gives away some great information and showcases your expertise.

See, your free report is a great advertisement for your business. It's a chance to get in front of your prospects and show them why they should be buying your reports and e-books. Impress them to the point where they are compelled to buy more information from you.

Your free report gives away some great "what to do" information. It gives the reader a clear idea of exactly what they must do to solve a certain problem or achieve a certain goal. What it doesn't do is show them the exact steps to accomplish this feat.

The step-by-step "how to do it" information is in your paid report. This is how you will build your customer list.

Build your customer list by selling low-priced reports - anywhere from $7 to $10 in most cases. This low price tag eliminates the biggest barrier to getting a first-time customer on your list - the price barrier. Once you get customers on your mailing list - and they start seeing more of the valuable information that you can provide - they'll be more inclined to buy from you again. And next time, it could well be one of your mid-priced products, or even a high-ticket home study course.

Treat Your List Well

In the next article, I'll go over how to treat the members of these two lists. You need to set up your follow-up mailing system differently for each mailing list.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Be part of the Heart Kids Tag-a-thon. Spread Congenital Heart Defects awareness. More details.

Monday, July 9, 2007

Build A Friendly Online Sales System And Sell More Information Products

"Eat and drink with your relatives; do business with strangers." - Greek Proverb
With the vast size of our marketplace on the Internet, just about every customer you are ever going to get will be a complete stranger. But, there is no good reason to treat them as a stranger. Turn them from stranger into friend, with a few simple components in your sales system.

Show Your Face

The majority of people landing on your website the first time, don't know who you are or why they should buy from you. The first contact they have with you will be your words on a sales letter. It may convey to them why they should buy your product, but it doesn't say much about you.

This is where you can make things a bit more personal - and increase your sales. Place a photo of yourself on all your websites. Under the photo, place a caption with a short bio about yourself. Now, you've gone from a faceless stranger to someone they can at least see and get a little background on.

Be Yourself

The next contact will be your product. Whether it's a report, e-book, or video this is a place where they can get to know you more. Instead of writing in a dry style that simply gets the point across, develop your own style of writing. Inject a bit of yourself into the product. As your customer goes through your information product, you are becoming less of a stranger to them.

Now, you are not as much of a stranger, but they are still strangers to you.

Reach Out And Touch Someone

Obviously, you can't get to know all your customers - they'll number in the thousands. But, you can get to know a few of them. Some will interact with you - via e-mail, in the forums, on chat. This will give you a good idea of who your customer is. You can't put individual faces on the thousands, but you can put a few familiar faces on them.

When you write your newsletter, keep the known faces in mind. Don't write to a crowd of thousands of customers - write to that one face you can conjure up in your mind. Have a conversation, just as you would with a friend.

Now, you're no longer treating your customers as strangers. Even though you cannot actually meet every one of them, your words are reaching out and touching them.

Friends Do Buy From Each Other

When your customers become your friends, you can virtually eat and drink with them - but, you can also sell more products. Customers are more willing to buy from those they know and trust.

In your online business system, build in friendship and your business will flourish.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.

Sunday, July 8, 2007

Stabilize Your Sales With A Solid Product Line

It's wonderful when your e-book or video set is selling like hotcakes, but hard on your bottom line when it goes through a sales slump. With any product, you can experience a number of peaks and valleys in your sales - as promotions by affiliates come and go, competing products steal your thunder for awhile, or seasonal sales spike and drop.

You can buffer these peaks and valleys - and create a stable income from your infopreneur business. Build a system that weathers the sales droughts - that won't be affected by slow sales of any one product.

Create A Product Line, But Diversify

As you build a product line, create products that target the same market. By keeping all your products targeted at the same market, you can focus all your energies on building your presence in that market. You'll also be able to keep selling more products to the same customers, on your all-important mailing list.

However, you can diversify the type of products that you sell to this market. Create reports, e-book, videos on a number of subjects that affect your target market. Build a number of diverse product lines.

An Example Of Building Diverse Product Lines

Targeting small retail business owners.

You might enter the market with a small report on effective displays of a certain type of product. Then, follow up with an e-book on store design, and follow that with a DVD that demonstrates customer traffic flows through different store layouts.

Now, you've built a product line around store layout, and it's time to diversify. You could introduce a report on hiring practices that ensure good, trustworthy employees, or a plan to thwart shoplifting, or a guide to finding better suppliers.

You'll establish the beginnings of a second line that you can still easily promote to your current customer list, but will also bring in a lot of new customers. As you build your product lines, you'll also build your customer list.

Build A Network Of Product Lines

Keep building new product lines - one at a time. Get a number of products established in a line before you start building another one. With each new product line, you can take a step further away from your original product line, until you have a number of lines that service different needs in your market.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


This TAG-A-THON post is in support of Congenital Heart Defects awareness. More details here.