How Do You Woo Your Online Customers To Get The Big Sales?

Getting your customers to buy your big-ticket items takes a systematic sales process that moves your customer ever closer to the big sale. Set this online sales system up properly and your back end sales will take off.

Sales Is A Courtship

When you meet a man or a woman that interests you, you don't ask that person to join you for a week in the Caribbean. The chances of that happening are about on a par with winning the lottery. He or she doesn't even know you ... has no idea what kind of person you are ... is not going to take a chance on you.

The First Step In The Courtship

So, what do you do? You ask them out for a coffee or a cup of tea. It's safe. It's a minor investment of time. If either of you decides that there's nothing there, you can go your separate ways – you're out very little. Your risk was minimal.

Set your online sales system up to approach prospects in the same manner. Don't have it offering your $199 home study course to perfect strangers. They'll balk. They'll run away. After all, they don't know you or your products.

Instead, offer a low-priced (under $10) report. Like the coffee/tea date, this is a low-risk way for your prospect to get to know you. They'll become your customer, but they don't have much invested in the relationship yet. It's safe.

Your report, like a first date, gives your customer an idea of what you're like. They can see what kind of information you give. Decide whether it's worth it to continue the relationship.

The Second Date

OK, you've had a good first date. Now it's time to spring the week in Barbados, right?

Slow down! Are you trying to kill the relationship before it even starts to blossom? A second date could be a nice dinner out, a movie, maybe even tickets to an event. Now's the time to get to know each other better. Start building a real relationship.

Same goes for your sales. Don't have your sales system set up to slam your customer – who just bought a $7 report – with that $199 home study course. They're not ready to make such a commitment to you, yet.

If you're providing a good quality report, your customer will be ready to take that one step up – to a $25-35 e-book or small video series. Have your system present your customers with a slightly higher-priced product that builds on what they just bought from you. The chances of them buying from you again just took a huge leap up.

Wooing At A Steady Pace

Have your online sales system move your customer gently from one price level to another. Don't rush it and you will get that week in the Caribbean. In fact, with a good sales system in place you'll sell enough of those $199 home study courses to pay for a very nice week.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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Build A Friendly Online Sales System And Sell More Information Products

"Eat and drink with your relatives; do business with strangers." - Greek Proverb

With the vast size of our marketplace on the Internet, just about every customer you are ever going to get will be a complete stranger. But, there is no good reason to treat them as a stranger. Turn them from stranger into friend, with a few simple components in your sales system.

Show Your Face

The majority of people landing on your website the first time, don't know who you are or why they should buy from you. The first contact they have with you will be your words on a sales letter. It may convey to them why they should buy your product, but it doesn't say much about you.

This is where you can make things a bit more personal - and increase your sales. Place a photo of yourself on all your websites. Under the photo, place a caption with a short bio about yourself. Now, you've gone from a faceless stranger to someone they can at least see and get a little background on.

Be Yourself

The next contact will be your product. Whether it's a report, e-book, or video this is a place where they can get to know you more. Instead of writing in a dry style that simply gets the point across, develop your own style of writing. Inject a bit of yourself into the product. As your customer goes through your information product, you are becoming less of a stranger to them.

Now, you are not as much of a stranger, but they are still strangers to you.

Reach Out And Touch Someone

Obviously, you can't get to know all your customers - they'll number in the thousands. But, you can get to know a few of them. Some will interact with you - via e-mail, in the forums, on chat. This will give you a good idea of who your customer is. You can't put individual faces on the thousands, but you can put a few familiar faces on them.

When you write your newsletter, keep the known faces in mind. Don't write to a crowd of thousands of customers - write to that one face you can conjure up in your mind. Have a conversation, just as you would with a friend.

Now, you're no longer treating your customers as strangers. Even though you cannot actually meet every one of them, your words are reaching out and touching them.

Friends Do Buy From Each Other

When your customers become your friends, you can virtually eat and drink with them - but, you can also sell more products. Customers are more willing to buy from those they know and trust.

In your online business system, build in friendship and your business will flourish.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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