You've crafted a compelling salesletter and you're getting lots of sales from your online business system – but, you know you could get more. Of course you could! Most visitors to your site will not become buyers the first time. The problem is, with so many other websites vying for their attention, the chances that they'll return are very slim. How do you keep them in your sales system?
Make Your Offer More Than Once
In any marketing, your prospect has to see your offer an average of seven times before they'll become your customer. So, one visit to your website is not going to cut it. But, you're also very unlikely to get them coming back six more times.
Put a follow-up system in place and you can get in front of your prospect at least six more times – if not more. You'll vastly improve your chances of making a sale, and increase the income from your website.
Use A Free Report To Lure Them In
Offer a free report to those who don't buy from your sales page. This can be done with any number of exit pop-ups, pop-unders, or peel-backs. You want to install a system that doesn't interrupt the sales process, but makes the offer when your prospect is leaving without buying. Get these readers into your follow-up system, before they are lost forever to the infinite reaches of cyberspace.
To get the free report, your website visitors must provide you with their name and e-mail address. This puts them onto your freebie mailing list, where your autoresponder can keep in constant touch with them – via a series of e-mails.
Some Tips To Bring Them Back
In your e-mail series, give your readers some great tips. Give them a taste of the kind of high-quality information you can provide. You'll be proving your expertise and gently persuading the reader that buying your report is a good way to get the info they want.
In each e-mail, give another call to action. Tell your reader exactly how they can get more information – by clicking the link in your e-mail and ordering your report.
Exposure Leads To Sales
By creating a good series of e-mails, you'll get in front of your prospect many times and vastly increase the chances of a sale. By adding follow-up e-mail to your online business system, you'll pump up your sales and make more money.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.
Showing posts with label follow-up e-mail. Show all posts
Showing posts with label follow-up e-mail. Show all posts
Tuesday, August 14, 2007
Saturday, July 14, 2007
How To Set Up Your Follow-Up E-Mail Series To Get The Most Out Of Your Lists
Your online business system should have two separate mailing lists - your freebie list and your customer list. These lists are not the same, so don't treat them the same. If you want to get the most sales and long-term profits out of your list, you need to set up your follow-up systems properly.
Set And Forget
With a good autoresponder to take care of signing up subscribers and delivering your series of e-mails, you only need to do the work once. So, take the time to design your e-mail series well. Don't provide any time-sensitive information in your e-mail series, as you want to set it and forget it – let it keep sending out the same information for years to come.
For every new subscriber that joins your list, the information will be fresh and new. As long as you're delivering good information, there is no reason to change it.
Your Customer List
This is your most valuable asset and needs to be treated as such. Set up your follow-up e-mails to deliver a series of valuable tips. Since these are paying customers, make this some good "how to" information. Your series of tips should be so good that, if you bundled them together, you could sell them as a report.
Design your follow-up series around the main subject of your product line. If you create a series of tips that will be useful to any customer – no matter which of your products they buy – you will keep all your customers happy. Carry this same subject into your weekly newsletter, and you'll keep your customers on your list for a very long time.
With your customer list, give them a good amount of great content, to balance out the number of offers you place in their e-mails. You'll be selling more products to your customer list, but if you balance it well with the valuable information you're supplying, your customers won't feel that you are only selling to them.
Your Freebie List
The people on your freebie list have not yet qualified themselves to receive your best information – and it wouldn't be fair to your paying customers to give away the same information to this list. But, you do want to give good enough information to this list, so they'll see the value of buying one of your products. As you did with your free report, give them some great "what to do" information.
With your freebie list, you can also increase the frequency of mailing. Set up your autoresponder to send out an e-mail every day for the next 7-10 days. In each e-mail, you can use the "what to do" information to pre-sell one of your information products. In each and every e-mail, have a link and a call to action to buy one of your low-priced reports.
Your freebie follow-up series has one job – and only one job – to move your free report readers onto your customer list. The way for them to get onto the valued customer list is by buying a product. With a freebie list, your follow-up system must sell, sell, sell.
Two Lists
Treat your lists differently and you'll build a profitable online business. Take some time to design your freebie and customer lists. As you create more products for your product line, you can develop other free reports and freebie lists to feed prospects into your customer list. Above all else, treat your customer list as the valuable asset that it is.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Tag-a-thon is a Congenital Heart Defects awareness building effort for the Heart Kids Blogathon. Get more details here
Set And Forget
With a good autoresponder to take care of signing up subscribers and delivering your series of e-mails, you only need to do the work once. So, take the time to design your e-mail series well. Don't provide any time-sensitive information in your e-mail series, as you want to set it and forget it – let it keep sending out the same information for years to come.
For every new subscriber that joins your list, the information will be fresh and new. As long as you're delivering good information, there is no reason to change it.
Your Customer List
This is your most valuable asset and needs to be treated as such. Set up your follow-up e-mails to deliver a series of valuable tips. Since these are paying customers, make this some good "how to" information. Your series of tips should be so good that, if you bundled them together, you could sell them as a report.
Design your follow-up series around the main subject of your product line. If you create a series of tips that will be useful to any customer – no matter which of your products they buy – you will keep all your customers happy. Carry this same subject into your weekly newsletter, and you'll keep your customers on your list for a very long time.
With your customer list, give them a good amount of great content, to balance out the number of offers you place in their e-mails. You'll be selling more products to your customer list, but if you balance it well with the valuable information you're supplying, your customers won't feel that you are only selling to them.
Your Freebie List
The people on your freebie list have not yet qualified themselves to receive your best information – and it wouldn't be fair to your paying customers to give away the same information to this list. But, you do want to give good enough information to this list, so they'll see the value of buying one of your products. As you did with your free report, give them some great "what to do" information.
With your freebie list, you can also increase the frequency of mailing. Set up your autoresponder to send out an e-mail every day for the next 7-10 days. In each e-mail, you can use the "what to do" information to pre-sell one of your information products. In each and every e-mail, have a link and a call to action to buy one of your low-priced reports.
Your freebie follow-up series has one job – and only one job – to move your free report readers onto your customer list. The way for them to get onto the valued customer list is by buying a product. With a freebie list, your follow-up system must sell, sell, sell.
Two Lists
Treat your lists differently and you'll build a profitable online business. Take some time to design your freebie and customer lists. As you create more products for your product line, you can develop other free reports and freebie lists to feed prospects into your customer list. Above all else, treat your customer list as the valuable asset that it is.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Tag-a-thon is a Congenital Heart Defects awareness building effort for the Heart Kids Blogathon. Get more details here
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