How To Set Up Your Follow-Up E-Mail Series To Get The Most Out Of Your Lists

Your online business system should have two separate mailing lists - your freebie list and your customer list. These lists are not the same, so don't treat them the same. If you want to get the most sales and long-term profits out of your list, you need to set up your follow-up systems properly.

Set And Forget

With a good autoresponder to take care of signing up subscribers and delivering your series of e-mails, you only need to do the work once. So, take the time to design your e-mail series well. Don't provide any time-sensitive information in your e-mail series, as you want to set it and forget it – let it keep sending out the same information for years to come.

For every new subscriber that joins your list, the information will be fresh and new. As long as you're delivering good information, there is no reason to change it.

Your Customer List

This is your most valuable asset and needs to be treated as such. Set up your follow-up e-mails to deliver a series of valuable tips. Since these are paying customers, make this some good "how to" information. Your series of tips should be so good that, if you bundled them together, you could sell them as a report.

Design your follow-up series around the main subject of your product line. If you create a series of tips that will be useful to any customer – no matter which of your products they buy – you will keep all your customers happy. Carry this same subject into your weekly newsletter, and you'll keep your customers on your list for a very long time.

With your customer list, give them a good amount of great content, to balance out the number of offers you place in their e-mails. You'll be selling more products to your customer list, but if you balance it well with the valuable information you're supplying, your customers won't feel that you are only selling to them.

Your Freebie List

The people on your freebie list have not yet qualified themselves to receive your best information – and it wouldn't be fair to your paying customers to give away the same information to this list. But, you do want to give good enough information to this list, so they'll see the value of buying one of your products. As you did with your free report, give them some great "what to do" information.

With your freebie list, you can also increase the frequency of mailing. Set up your autoresponder to send out an e-mail every day for the next 7-10 days. In each e-mail, you can use the "what to do" information to pre-sell one of your information products. In each and every e-mail, have a link and a call to action to buy one of your low-priced reports.

Your freebie follow-up series has one job – and only one job – to move your free report readers onto your customer list. The way for them to get onto the valued customer list is by buying a product. With a freebie list, your follow-up system must sell, sell, sell.

Two Lists

Treat your lists differently and you'll build a profitable online business. Take some time to design your freebie and customer lists. As you create more products for your product line, you can develop other free reports and freebie lists to feed prospects into your customer list. Above all else, treat your customer list as the valuable asset that it is.


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Set Up Your List Building System Properly For Success

There are two kinds of mailing lists to develop for your business - the freebie list and the customer list. How you approach and prioritize these lists will make a big difference in your online success.

A Tale Of Two Lists

A freebie list can be built up quickly into an impressively large list, but it can also be a list that buys very little off you. After all, most of the people on your freebie list are there because they were after a free report. They may never be willing to actually part with their money.

Your customer list, although often not as big, is a much more valuable list. Here is a list of responsive, qualified customers. They have already shown their willingness to buy your products - at least once. It is quite likely that they will buy from you again.

Which Mailing List Gets Your Priority?

In my own business, my customer list is bigger than my freebie list. I give a much higher priority to building my customer list, and only have a few systems set up to bring prospects in to my freebie list.

The freebie list is merely a vehicle for turning prospects into first-time customers, and moving them onto the customer list.

How Do You Build These Two Mailing Lists?

For your freebie list, you just create a free report to give away, in exchange for names and e-mail addresses. This report must still be a high-quality report, which gives away some great information and showcases your expertise.

See, your free report is a great advertisement for your business. It's a chance to get in front of your prospects and show them why they should be buying your reports and e-books. Impress them to the point where they are compelled to buy more information from you.

Your free report gives away some great "what to do" information. It gives the reader a clear idea of exactly what they must do to solve a certain problem or achieve a certain goal. What it doesn't do is show them the exact steps to accomplish this feat.

The step-by-step "how to do it" information is in your paid report. This is how you will build your customer list.

Build your customer list by selling low-priced reports - anywhere from $7 to $10 in most cases. This low price tag eliminates the biggest barrier to getting a first-time customer on your list - the price barrier. Once you get customers on your mailing list - and they start seeing more of the valuable information that you can provide - they'll be more inclined to buy from you again. And next time, it could well be one of your mid-priced products, or even a high-ticket home study course.

Treat Your List Well

In the next article, I'll go over how to treat the members of these two lists. You need to set up your follow-up mailing system differently for each mailing list.


Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com


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