You've crafted a compelling salesletter and you're getting lots of sales from your online business system – but, you know you could get more. Of course you could! Most visitors to your site will not become buyers the first time. The problem is, with so many other websites vying for their attention, the chances that they'll return are very slim. How do you keep them in your sales system?
Make Your Offer More Than Once
In any marketing, your prospect has to see your offer an average of seven times before they'll become your customer. So, one visit to your website is not going to cut it. But, you're also very unlikely to get them coming back six more times.
Put a follow-up system in place and you can get in front of your prospect at least six more times – if not more. You'll vastly improve your chances of making a sale, and increase the income from your website.
Use A Free Report To Lure Them In
Offer a free report to those who don't buy from your sales page. This can be done with any number of exit pop-ups, pop-unders, or peel-backs. You want to install a system that doesn't interrupt the sales process, but makes the offer when your prospect is leaving without buying. Get these readers into your follow-up system, before they are lost forever to the infinite reaches of cyberspace.
To get the free report, your website visitors must provide you with their name and e-mail address. This puts them onto your freebie mailing list, where your autoresponder can keep in constant touch with them – via a series of e-mails.
Some Tips To Bring Them Back
In your e-mail series, give your readers some great tips. Give them a taste of the kind of high-quality information you can provide. You'll be proving your expertise and gently persuading the reader that buying your report is a good way to get the info they want.
In each e-mail, give another call to action. Tell your reader exactly how they can get more information – by clicking the link in your e-mail and ordering your report.
Exposure Leads To Sales
By creating a good series of e-mails, you'll get in front of your prospect many times and vastly increase the chances of a sale. By adding follow-up e-mail to your online business system, you'll pump up your sales and make more money.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.
Showing posts with label online business system. Show all posts
Showing posts with label online business system. Show all posts
Tuesday, August 14, 2007
Monday, July 2, 2007
To Sell More Product You Have To Keep In Touch With Your Customers
When prospects come to your website, do you want them to buy just one product, or do you want them to come back and buy more?
It doesn't take an Einstein to come to the conclusion that making more sales to each customer is going to add a lot more to your profits. After all, if you're using any kind of paid advertising, it's costing you money to get those customers to buy from you. But, once they're in the front door, it hardly costs you anything to sell them a second helping.
So, when you're planning your online business system, don't plan just one product - plan a whole product line. You might not create all the products at first, but do have a plan for adding complementary products to your line.
Starting Off Small
Your first product should be low in price, but high in quality. A report with a price tag of less than $10 is a great start. This keeps the objection to buying low, and gets customers into your sales funnel.
What's a sales funnel? It's a system you build which starts with low-priced products (like $7-10 reports) ... slowly pulls the customer in deeper, to buy mid-priced products (like $25-40 e-books) ... and then down into the depths of the funnel until they're buying high-priced products (like $100-300 home study courses).
Balking At High Prices
A new customer - who doesn't know you or your track record - is very unlikely to buy your $150 set of DVD tutorials the first time they land on your website. You haven't proven yourself to them, and they're not about to fork over that kind of money to an unknown.
However, a $9.95 price tag - on a report that promises to solve a problem for the - is not such a big gamble. The risk is low, and they're much more willing to take a chance on you.
Then, after discovering that your $9.95 report is quite good, they may return to order that $29.95 e-book of yours - which promises to give them even more benefit.
Bringing Them Back For More
To keep your customers around long enough to make that decision to buy a mid-priced product, you need to add a very important function to your online business. You need to install a system that collects names and e-mails. You need to get every customer onto a mailing list.
Then, you must keep in touch regularly - with a newsletter. Your newsletter can highlight your expertise even more - by giving away some valuable bits of information. And, it can pre-sell your mid-priced products - by giving away just enough information to whet the reader's appetite for the "how-to" information that's in your e-book.
Your Winning System
With a good line of related products, and a newsletter to remind your customers of those other products, you'll sell a lot more to each customer. And, those extra sales will make a lot of difference to the success of your online venture.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.
It doesn't take an Einstein to come to the conclusion that making more sales to each customer is going to add a lot more to your profits. After all, if you're using any kind of paid advertising, it's costing you money to get those customers to buy from you. But, once they're in the front door, it hardly costs you anything to sell them a second helping.
So, when you're planning your online business system, don't plan just one product - plan a whole product line. You might not create all the products at first, but do have a plan for adding complementary products to your line.
Starting Off Small
Your first product should be low in price, but high in quality. A report with a price tag of less than $10 is a great start. This keeps the objection to buying low, and gets customers into your sales funnel.
What's a sales funnel? It's a system you build which starts with low-priced products (like $7-10 reports) ... slowly pulls the customer in deeper, to buy mid-priced products (like $25-40 e-books) ... and then down into the depths of the funnel until they're buying high-priced products (like $100-300 home study courses).
Balking At High Prices
A new customer - who doesn't know you or your track record - is very unlikely to buy your $150 set of DVD tutorials the first time they land on your website. You haven't proven yourself to them, and they're not about to fork over that kind of money to an unknown.
However, a $9.95 price tag - on a report that promises to solve a problem for the - is not such a big gamble. The risk is low, and they're much more willing to take a chance on you.
Then, after discovering that your $9.95 report is quite good, they may return to order that $29.95 e-book of yours - which promises to give them even more benefit.
Bringing Them Back For More
To keep your customers around long enough to make that decision to buy a mid-priced product, you need to add a very important function to your online business. You need to install a system that collects names and e-mails. You need to get every customer onto a mailing list.
Then, you must keep in touch regularly - with a newsletter. Your newsletter can highlight your expertise even more - by giving away some valuable bits of information. And, it can pre-sell your mid-priced products - by giving away just enough information to whet the reader's appetite for the "how-to" information that's in your e-book.
Your Winning System
With a good line of related products, and a newsletter to remind your customers of those other products, you'll sell a lot more to each customer. And, those extra sales will make a lot of difference to the success of your online venture.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.
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