You've crafted a compelling salesletter and you're getting lots of sales from your online business system – but, you know you could get more. Of course you could! Most visitors to your site will not become buyers the first time. The problem is, with so many other websites vying for their attention, the chances that they'll return are very slim. How do you keep them in your sales system?
Make Your Offer More Than Once
In any marketing, your prospect has to see your offer an average of seven times before they'll become your customer. So, one visit to your website is not going to cut it. But, you're also very unlikely to get them coming back six more times.
Put a follow-up system in place and you can get in front of your prospect at least six more times – if not more. You'll vastly improve your chances of making a sale, and increase the income from your website.
Use A Free Report To Lure Them In
Offer a free report to those who don't buy from your sales page. This can be done with any number of exit pop-ups, pop-unders, or peel-backs. You want to install a system that doesn't interrupt the sales process, but makes the offer when your prospect is leaving without buying. Get these readers into your follow-up system, before they are lost forever to the infinite reaches of cyberspace.
To get the free report, your website visitors must provide you with their name and e-mail address. This puts them onto your freebie mailing list, where your autoresponder can keep in constant touch with them – via a series of e-mails.
Some Tips To Bring Them Back
In your e-mail series, give your readers some great tips. Give them a taste of the kind of high-quality information you can provide. You'll be proving your expertise and gently persuading the reader that buying your report is a good way to get the info they want.
In each e-mail, give another call to action. Tell your reader exactly how they can get more information – by clicking the link in your e-mail and ordering your report.
Exposure Leads To Sales
By creating a good series of e-mails, you'll get in front of your prospect many times and vastly increase the chances of a sale. By adding follow-up e-mail to your online business system, you'll pump up your sales and make more money.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.
Tuesday, August 14, 2007
Wednesday, August 8, 2007
Your Sales Letter: The Most Important Component In Your Online System
To bring customers into your sales funnel and add them to your mailing list, you first need to convince them that your product is the right fit for them. This is the vital job of your tireless 24/7 salesman - your sales letter.
Your Sales Letter Has A Tough Job
Your sales letter has to perform not one, but four main functions. First, it must grab the website visitor's attention. Then, it has to get them interested in actually reading further. It's next job is to build a strong desire, before commanding the reader with a strong call to action.
Grabbing The Website Visitor's Attention
Your sales letter pulls the visitor into the sales letter with a strong headline, which shouts out a benefit for the reader. It creates curiosity in the reader and gets them to read that first paragraph.
Getting Them Interested
The beginning of your sales letter must make your reader want to read further. It must show them right away that reading further will be of benefit for them. It's got to answer the "What's in it for me?" question.
Building Desire For Your Offer
Once the reader is interested and pulled into the sales copy, it's time to pump up their desire for your report. Do this by presenting one fantastic benefit after another, showing them exactly why they have to have this product.
Calling To Action
With the reader now hungry for your report, it's time to call for the order. Your sales letter has to give them a command - tell them exactly what to do. Your call to action must clearly spell out how to order the product - to click that order button - or the reader may simply sit there, dreaming about all the good your product will do for them, but never buying it.
Good Sales Copy Is Vital
With a good, compelling sales letter, your entry-level report will bring valuable customers into your sales funnel. If the sales letter doesn't pull in the customers, the rest of your online business system will never have a chance to follow up with it's e-mail series and back-end offers.
Strong sales copy will make an enormous difference in the efficiency of your Internet business system and your online income.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.
Your Sales Letter Has A Tough Job
Your sales letter has to perform not one, but four main functions. First, it must grab the website visitor's attention. Then, it has to get them interested in actually reading further. It's next job is to build a strong desire, before commanding the reader with a strong call to action.
Grabbing The Website Visitor's Attention
Your sales letter pulls the visitor into the sales letter with a strong headline, which shouts out a benefit for the reader. It creates curiosity in the reader and gets them to read that first paragraph.
Getting Them Interested
The beginning of your sales letter must make your reader want to read further. It must show them right away that reading further will be of benefit for them. It's got to answer the "What's in it for me?" question.
Building Desire For Your Offer
Once the reader is interested and pulled into the sales copy, it's time to pump up their desire for your report. Do this by presenting one fantastic benefit after another, showing them exactly why they have to have this product.
Calling To Action
With the reader now hungry for your report, it's time to call for the order. Your sales letter has to give them a command - tell them exactly what to do. Your call to action must clearly spell out how to order the product - to click that order button - or the reader may simply sit there, dreaming about all the good your product will do for them, but never buying it.
Good Sales Copy Is Vital
With a good, compelling sales letter, your entry-level report will bring valuable customers into your sales funnel. If the sales letter doesn't pull in the customers, the rest of your online business system will never have a chance to follow up with it's e-mail series and back-end offers.
Strong sales copy will make an enormous difference in the efficiency of your Internet business system and your online income.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.
Monday, August 6, 2007
Building An Online Business System For An Easy-Going Lifestyle
Imagine this: You wake up slowly, feeling great after the day you spent sailing your catamaran and having a gourmet picnic at sea. You pad across the cool tiles of your kitchen floor, fire up the Lavazza espresso maker, and sit down at your computer.
For the next hour, you sip coffee and go through some e-mails. There are a few questions and a lady in England who had her computer crash before she could download her e-book. You answer the mail and blast a file off to the lady.
With your "grueling" morning chores done, it's time to reward yourself by opening the other inbox – the one where you receive your PayPal notices. Ever since you moved across the world to these tropical shores, most of your money comes pouring in while you sleep. It makes for great mornings.
Now that your "work" is done, you're ready for a big breakfast, and then a day of scuba diving with your friends. Life couldn't be any better!
Is This All A Dream?
For some it will only be a dream – for others it will become a reality.
You can have this kind of lifestyle, but it doesn't happen overnight. The free and easy lifestyle enjoyed by many infopreneurs comes from concerted effort and perseverance during the early stages of their online business. You must first build a good, solid online business system – a system that runs automatically 24 hours a day, seven days a week.
Design Your System Well From The Beginning
Your system needs to be properly set up with a well-oiled sales process, automated payment processing, instant product delivery, and a good follow-up e-mail series.
Your whole online system needs to be designed to easily bring new customers into your business' sales funnel. A low-priced report, and/or a free report, brings new people onto your mailing list, where a strong series of follow-up e-mails goes into action to move them further into the sales funnel – where they buy your higher-priced back-end products.
After creating an initial front-end sales system, you need to concentrate on creating a whole line of related products to keep feeding your customers. Give your customers more of the information they want.
Big Effort Pays Off In The End
Setting up a solid online business system does take a lot of work, but once you have all your processes in place you'll no longer simply dream the easy-going infopreneur lifestyle – you'll actually live it.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
This TAG-A-THON post is in support of Congenital Heart Defects awareness. More details here.
For the next hour, you sip coffee and go through some e-mails. There are a few questions and a lady in England who had her computer crash before she could download her e-book. You answer the mail and blast a file off to the lady.
With your "grueling" morning chores done, it's time to reward yourself by opening the other inbox – the one where you receive your PayPal notices. Ever since you moved across the world to these tropical shores, most of your money comes pouring in while you sleep. It makes for great mornings.
Now that your "work" is done, you're ready for a big breakfast, and then a day of scuba diving with your friends. Life couldn't be any better!
Is This All A Dream?
For some it will only be a dream – for others it will become a reality.
You can have this kind of lifestyle, but it doesn't happen overnight. The free and easy lifestyle enjoyed by many infopreneurs comes from concerted effort and perseverance during the early stages of their online business. You must first build a good, solid online business system – a system that runs automatically 24 hours a day, seven days a week.
Design Your System Well From The Beginning
Your system needs to be properly set up with a well-oiled sales process, automated payment processing, instant product delivery, and a good follow-up e-mail series.
Your whole online system needs to be designed to easily bring new customers into your business' sales funnel. A low-priced report, and/or a free report, brings new people onto your mailing list, where a strong series of follow-up e-mails goes into action to move them further into the sales funnel – where they buy your higher-priced back-end products.
After creating an initial front-end sales system, you need to concentrate on creating a whole line of related products to keep feeding your customers. Give your customers more of the information they want.
Big Effort Pays Off In The End
Setting up a solid online business system does take a lot of work, but once you have all your processes in place you'll no longer simply dream the easy-going infopreneur lifestyle – you'll actually live it.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
This TAG-A-THON post is in support of Congenital Heart Defects awareness. More details here.
Friday, August 3, 2007
Using PLR Articles To Build Your Online Business
As you're building your online business, you can take advantage of some time-savers such as PLR articles. Private Label Rights articles allow you to put your own name on somebody else's writing, but to be truly effective it takes a little more than that.
How PLR Articles Can Be Used In Your Online Business
You can use the material in PLR articles for submissions to the article sites – like Ezine Articles – to increase your exposure on the Internet, build your reputation, and generate traffic to your online sales system.
Chopped into smaller bits, this material can also be used in blog posts. While bundled together, a number of articles can be used to create a report or e-book. You could even turn the material into videos or audio recordings.
Modify Your PLR Articles
You cannot simply use PLR material "as is". This will make your material the same as others who have gone the "easy" route, and you'll be penalized for duplicate content. To get the most out of these articles, you need to do some modifications.
Before you start your modifications, decide what keyword phrase you are going to target. Do some keyword research. You'll want a keyword phrase that you stand a good chance of dominating in the search engines, so dig deep for a longer phrase. Instead of "stop smoking" – which has 368,000 competing websites – go after something like "stop smoking naturally", which has a lot less competition.
A New Title
Change the title of your article. Get that keyword phrase in there. Keep it in the same word order as your keyword research uncovered, but wrap it in some other words that turn it into the kind of title people would want to click on.
For example: If your keyword phrase is "get rid of in-laws", then you could create titles like "101 Legal Ways To Get Rid Of In-Laws" or "How To Get Rid Of In-Laws And Still Keep Your Wife".
Modify The Main Text
Although some people just change the introduction and conclusion, for a truly good article you need to rewrite the whole thing. Put your PLR article beside you and use it as the inspiration for your new article. Change the wording, change the style, mix it up a bit. Within about 10 minutes, you should have a totally unique article.
As you're writing, be sure to get your keyword phrase into the body text 2-3 times. Don't just stuff the phrase in - make it relevant to what your writing.
The Rest Of Your Business
To create good blog posts, you can take a PLR article and chop it into 2 or 3 pieces. These can either be rewritten as standalone posts, or written as a continuing long post. By putting the beginning of an interesting post on your blog, you'll bring readers back to read the next part.
You can also bundle PLR articles into reports and e-books. Take material from a number of different packs and bring them together into a cohesive book.
Building Your Business Quicker
PLR articles will help you expand your business a lot quicker than writing all your content from scratch. Your business system will be fed the material it needs to operate efficiently.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.
How PLR Articles Can Be Used In Your Online Business
You can use the material in PLR articles for submissions to the article sites – like Ezine Articles – to increase your exposure on the Internet, build your reputation, and generate traffic to your online sales system.
Chopped into smaller bits, this material can also be used in blog posts. While bundled together, a number of articles can be used to create a report or e-book. You could even turn the material into videos or audio recordings.
Modify Your PLR Articles
You cannot simply use PLR material "as is". This will make your material the same as others who have gone the "easy" route, and you'll be penalized for duplicate content. To get the most out of these articles, you need to do some modifications.
Before you start your modifications, decide what keyword phrase you are going to target. Do some keyword research. You'll want a keyword phrase that you stand a good chance of dominating in the search engines, so dig deep for a longer phrase. Instead of "stop smoking" – which has 368,000 competing websites – go after something like "stop smoking naturally", which has a lot less competition.
A New Title
Change the title of your article. Get that keyword phrase in there. Keep it in the same word order as your keyword research uncovered, but wrap it in some other words that turn it into the kind of title people would want to click on.
For example: If your keyword phrase is "get rid of in-laws", then you could create titles like "101 Legal Ways To Get Rid Of In-Laws" or "How To Get Rid Of In-Laws And Still Keep Your Wife".
Modify The Main Text
Although some people just change the introduction and conclusion, for a truly good article you need to rewrite the whole thing. Put your PLR article beside you and use it as the inspiration for your new article. Change the wording, change the style, mix it up a bit. Within about 10 minutes, you should have a totally unique article.
As you're writing, be sure to get your keyword phrase into the body text 2-3 times. Don't just stuff the phrase in - make it relevant to what your writing.
The Rest Of Your Business
To create good blog posts, you can take a PLR article and chop it into 2 or 3 pieces. These can either be rewritten as standalone posts, or written as a continuing long post. By putting the beginning of an interesting post on your blog, you'll bring readers back to read the next part.
You can also bundle PLR articles into reports and e-books. Take material from a number of different packs and bring them together into a cohesive book.
Building Your Business Quicker
PLR articles will help you expand your business a lot quicker than writing all your content from scratch. Your business system will be fed the material it needs to operate efficiently.
Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com
Join the Heart Kids Tag-a-thon. Help spread Congenital Heart Defects awareness. More details.
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