"There are no secrets to success. It is the result of preparation, hard work, learning from failure."Every day, thousands who wish to break away from the 9 to 5 rat race – and start making a good, solid living online – buy virtual stacks of e-books that promise to reveal the latest and greatest secrets. They add them to their large collections of underground interviews, secret seminars, and killer techniques that are collecting digital dust bunnies in the far corners of their hard drive.
What happens? You read the books ... you absorb the "secrets" ... but you don't get a single step closer to realizing your dream of financial independence.
Why? Because the secret isn't in knowing the "secrets". The secret to success is in applying those "secrets". And most of those "secrets"? They're not really secrets – just plain and simple, common-sense business practices. There are no real secrets.
To succeed – and build a great online business that produces a steady income for you – you need to follow Colin Powell's advice.
Preparation
Do your research. Find a niche where people are buying. Figure out what they're buying, and get set to sell them more. Plan a product that feeds their hunger.
Don't just plan on one product and hope for the best. Design a whole line of products. Have a goal in mind. You don't want to sell just one report – or e-book, or DVD, or audio recording – to each customer. You want to sell to them again and again. So plan a line of products where one product leads to another.
Plan your websites. Plan your follow-up e-mails. Plan your traffic generation campaigns.
Hard Work
Make no mistake – and don't be mislead by those who tell you otherwise – setting up a business is a lot of work. There is no way of shirking this. Just accept it – and do it. You're going to have to roll up your sleeves and put in some effort, if you want to reap the rewards at the other end.
There will be long nights. There will be obstacles to overcome. But, if you are determined, none of these will stand in your way. With hard work, you will overcome all.
Learning From Failure
Face the facts! There will be failures. There will be products that just don't sell. There will be traffic campaigns that bring no visitors. There will be hordes of visitors who merely come and leave.
Don't despair when failure rears it's ugly head. Learn from it.
If no one buys your report, is it the wrong subject for your market? Is it a poor title? Do some research and find out why. Turn the failure into a success.
If a certain traffic generation tactic is bringing you just a trickle of website visitors, is the tactic no good? Is it poor ad copy? Are you approaching it the wrong way? You may find that you're sitting on a goldmine, but digging in the wrong spot.
If you see many people visiting your website, but rarely sticking around long enough to buy something or even join your mailing list, is it your sales letter? Is your headline flat? Is your traffic campaign targeting the wrong people?
Success Is Just Waiting For You
Plan your moves, put in the effort, learn from your mistakes – before you know it success will be yours.
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